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2 of 4 people found the following review helpful:
4.0 out of 5 stars
This book is just great!,
By A Customer
This review is from: Marketing Management: An Asian Perspective (Paperback)
I think this book is invaluable becuase it successfully marriges the modern marketing theories to real marketing cases in Asia. However, as the '97 Asian crisis have a significant impact on the political and economical situations in Asia, the future editions of this book should capture the changing environment and challenges faced by marketers in Asia.
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Marketing Management: An Asian Perspective by Siew Meng Leong (Paperback - July 1998)
Used & New from: $1.01
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