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Designed to bridge the gap between rich academic literature and the world of marketing practice
This book combines a thorough, engaging -- and readable -- scholarly approach showing how the theory works in practice, with current, detailed examples that show how marketing managers make decisions in all areas of the marketing mix. Varied pedagogy and strong supplements package support different learning styles and make even the most complex concepts come alive.
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Most Helpful Customer Reviews
5.0 out of 5 stars
Pleased,
Amazon Verified Purchase(What's this?)
This review is from: Marketing Management (Hardcover)
The cover of the book is a little roughed up, but it has been in circulation for some time.
Almost no writing or highlighter markings in the book! Pages are in mint condition!
0 of 1 people found the following review helpful:
5.0 out of 5 stars
Excellent Textbook!,
By rolivencia@sg.inter.edu (San Germán, Puerto Rico (USA)) - See all my reviews
This review is from: Marketing Management (Hardcover)
Bagozzi's Marketing Management is an excellent resource as a textbook for our undergraduate Marketing Management courses. The textbook's web site is an interesting and useful electronic resource for the distance learner or the virtual student.
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