Customer Reviews

Marketing Management

5 star:		(3)
4 star:		(2)
3 star:		(1)
2 star:		(1)
1 star:		(0)

 

 

This book was one of the readings in the core marketing class I took 2 years ago (the author was the professor). The class was excellent, and the book is too, especially its integration of a strategic perspective throughout the entire book.

I have referred to it many, many times over the past couple years. Of course, if you're already a marketing expert, this book may be too basic for you. For anyone else, I'd definitely say it's worth the price.

I found this text to be current, informative and easy to read. I am very pleased!

This book gives the overview of integrate of the market and how it works in our business. It reflects the dynamic and changing market, which is impacting and changed by the technology. Today, market participants is also inhabiting the market. Through this book, I can understand the changing marketplace and know how to make strategic marketing decisions. This text is a good guideline to the professionals and its analysis is modern and arrurate, which sparks me much.

I received the international edition. This was not what I ordered, however it turns out it is the aalmost the exact same book. It worked for my classes. Amazon would not buy this product back so even they must think it is not ok to buy the international edition.

Book is well written, and intense. Packs a lot of information on marketing - not your "average" marketing text. Focus on learning and practice.

The book was in excellent shape and arrived in a timely manner. My experience was great.

So-so book. Didn't follow along with our MBA class well - whether that is the teacher's fault or the book's fault is debatable.