Customer Reviews

Marketing Management: A Strategic Decision-Making Approach

5 star:		(6)
4 star:		(2)
3 star:		(0)
2 star:		(1)
1 star:		(1)

 

 

I was required to use the book for a marketing class. The book is well written, thorough and very current. It addresses global markets, new media uses for promotion and all the aspects of marketing. The text is easy to follow and can provide a solids understanding of marketing practices, concepts and tools. Each chapter has summaries or Takeaways and links to the web information. For the class, the online resource provided example questions that were very close to my exams (they were essay types).

My only two dings for the book are: 1) Repetition and 2) no actual example business plan(s). For #1, the book provided plenty of detail in defining and describing all the topics. However, after the written text, the information was presented again in table form. I liked the table form as well. Maybe repetition is a good thing. For #2, I was surprised that the text did not include an actual business plan based on the outline on page 21. It would have been beneficial to provide a written example plan. I realize there are thousands of businesses that utilize a marketing strategy. Providing a working example would have been better. In addition, they could have shown what makes plans 'good' and 'bad'. Sure, you can search the web but the book really needed to provide a complete plan. I had to write one for the class.

I would recommend the book if you are interested in marketing.

The book was required for a marketing management class. I'm finding very little of value in the book that can't be found for free on the internet. It's the 4 P's of marketing stated and rehashed. For instructors I would recommend either a different book or creating your own presentations and linking to information readily available in the public domain.

The purchase from Amazon was smooth with no problems. I highly recommend Amazon.

Dear Sir/Madam,

It is my deepest and sincere expression of gratitude for the Marketing Management Textbook that I ordered from you. This book helped me to do extremely well in my first class of the fall semester. MRKT 403. Everything was easily broken down and explainable and the book arrived very fast and in excellent condition. Thanking you again and I will be doing a lot more business with you in the near furure.

Earl Lee Brunson

This was a book for school, which was going to cost me double at the school's bookstore. I was happy to find in online for half the price. It was just what I needed and came quicker than expected.

I really liked the case studies at the beginning of the chapters and the take-aways at the end of the chapters. Plus, the associated website has useful chapter quizzes to test reading comprehension.

The book was an excellent resource for my Management Marketing class. As an MBA student who also owns a business, the practical marketing approach of the book material was very useful. I commend the authors for providing excellent learning tools and real-world application of their material.

I highly recommend this marketing book.

Ms Emerald
Los Angeles, Ca

This book was delivered very fast and it looked even better than described.

will recommend this seller

I was extremely pleased with the the text book and the fast delivery. I highly recommend using Amazon for all text book purchases. It has been my experience that Amazon prices have Always been lower than purchasing text books through the University.

I ordered the book a month ago. They still have not sent me anything. I am going to contact Amazon about this.

The product order was in great condition and arrived much earlier than mention in the shipping notice. Enjoyed the experience.