Buy New
$52.58
Qty:1
  • List Price: $59.95
  • Save: $7.37 (12%)
Only 2 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Marketing Management and ... has been added to your Cart
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Marketing Management and Strategy: An African Casebook Paperback – March 22, 2013

ISBN-13: 978-0415783347 ISBN-10: 0415783348

Buy New
Price: $52.58
19 New from $46.99 4 Used from $51.46
Rent from Amazon Price New from Used from
Kindle
"Please retry"
$14.11
Paperback
"Please retry"
$52.58
$46.99 $51.46
Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student


Best Books of the Year
See the Best Books of 2014
Looking for something great to read? Browse our editors' picks for 2014's Best Books of the Year in fiction, nonfiction, mysteries, children's books, and much more.
$52.58 FREE Shipping. Only 2 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.
NO_CONTENT_IN_FEATURE
Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details


Editorial Reviews

Review

'This book is an important contribution for teaching marketing to undergraduate and graduate students in emerging market context. The underlying pedagogical frameworks and cases are carefully crafted to draw on the tremendous expertise of educators and practitioners who are experts in their individual country conditions and issues. Students will be able to develop marketing strategies that are appropriate for the unique marketing conditions in most African emerging markets. Practitioners can also apply the framework to policy formulation and implementation to social marketing issues that face many emerging market economies, especially African economies. '

Kofi Q. Dadzie, Associate Professor of Marketing, and President Elect, International Academy of African Business and Development, J. Mack Robinson College of Business, Georgia State University, Atlanta, USA

'Africa thus presents a new context within which to explore and appreciate the encouraging paradoxes in marketing thought, and thus sets the new agenda for a new thinking in various spheres of marketing principles and practices. This book is intended to complement present textbooks based on, and written for developed economies. It is designed to fill the need for compact treatment of major aspects of marketing management and practices based on sub-Saharan African economies. The book contains current issues of fundamental principles designed for students, researchers and practitioners of marketing in Africa.'

Professor Nana Owusu-Frimpong, Professor of Marketing, London Metropolitan University, UK

About the Author

George Tesar is Emeritus Professor at Umeå University, Sweden

John Kuada is Professor of International Business at Aalborg University, Denmark

Customer Reviews

There are no customer reviews yet.
5 star
4 star
3 star
2 star
1 star
Share your thoughts with other customers

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
Marketing Management and Strategy: An African Casebook
This item: Marketing Management and Strategy: An African Casebook
Price: $59.95 $52.58
Ships from and sold by Amazon.com