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Marketing Management Text and Cases [Hardcover]

by Rajiv Lal, John Quelch, V Kasturi Rangan
3.0 out of 5 stars  See all reviews (1 customer review)


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Book Description

April 23, 2004 0072967625 978-0072967623 1
Marketing Management Text and Cases, 1/e includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching and provides here the latest cases in Marketing Management.

Editorial Reviews

About the Author

Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders. --This text refers to an out of print or unavailable edition of this title.

Product Details

  • Series: McGraw-Hill/Irwin Series in Marketing
  • Hardcover: 512 pages
  • Publisher: McGraw-Hill/Irwin; 1 edition (April 23, 2004)
  • Language: English
  • ISBN-10: 0072967625
  • ISBN-13: 978-0072967623
  • Product Dimensions: 10 x 8.4 x 1.3 inches
  • Shipping Weight: 3.7 pounds
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #2,231,942 in Books (See Top 100 in Books)

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3.0 out of 5 stars Good, if dated July 21, 2008
By jsinger
Format:Hardcover
A good collection of real-world cases. They're written in a clear, lively style and well-documented. They're not the sort that lend themselves to debate, though, as they mostly lead you to a rather obvious conclusion.

The biggest weakness (at least in this edition) is the large fraction of cases about dot-bomb companies, with business models that are treated seriously but seem absurd in hindsight.
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