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The Rise of Marketing and Market Research (Worlds of Consumption) Hardcover – October 30, 2012

ISBN-13: 978-0230341067 ISBN-10: 0230341063

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About the Author

Hartmut Berghoff is the director of the German Historical Institute in Washington, DC and Professor of Economic and Social History at the University of Göttingen in Germany. Previously he was a fellow at the Institute for Advanced Study in Berlin and a Chandler International Visiting Scholar at Harvard Business School. His fields of expertise are the history of consumption, business history, immigration history, and the history of modern Germany.

Philip Scranton is Board of Governors Professor, History of Industry and Technology, Rutgers University and Director of the Center for the History of Business, Technology and Society, Hagley Museum and Library. He has authored or edited 13 books, the most recent of which is Reimagining Business History (Johns Hopkins, 2013, with Patrick Fridenson). He currently is at work on an overview of aircraft gas turbine engine development, 'Making Jet Engines Work, 1940s–1960s.'

Uwe Spiekermann is the deputy director of the German Historical Institute in Washington, DC. He has held teaching and research positions in Göttingen, Bremen, Münster, London, Exeter, and Vienna, and he has served as managing director of a Heidelberg-based foundation for nutrition. His work focuses on consumption history, business history, and modern German and American social and economic history.

More About the Author

Hartmut Berghoff is Director of the German Historical Institute in Washington D.C. and Professor of Economic History at the University Göttingen in Germany.

He has received his PhD from the University of Bielefeld and taught and done research there as well as at the University of Tübingen, Humboldt-University Berlin, Beisheim Graduate School of Management Koblenz. Institute for Advanced Study Berlin, and Harvard University.

His fields of expertise are the history of consumption, business history, and immigration history.

Most recently he has co-edited Decoding Modern Consumer Societies, New York (Palgrave Macmillan) 2012, The Rise of Marketing and Market Research New York (Palgrave Macmillan) 2012 and Business in the Age of Extremes. Essays in Modern German and Austrian Economic History, Cambridge (Cambridge University Press) 2013.

For a full CV and a complete list of publications consult http://www.ghi-dc.org/Berghoff

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