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Marketing Massage: From First Job to Dream Practice 2nd Edition

4.7 out of 5 stars 20 customer reviews
ISBN-13: 978-1418032142
ISBN-10: 141803214X
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  • Marketing Massage: From First Job to Dream Practice
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Editorial Reviews

Review

Section I. MARKETING YOURSELF TO AN EMPLOYER. Chapter 1. Marketing Yourself With a Resume. Chapter 2. Marketing Yourself in an Interview. Section II. MARKETING TO BUILD YOUR DREAM PRACTICE BARE BONES ATTRIBUTES, SKILLS, AND TOOLS. Chapter 3. Marketing Attributes. Chapter 4. Skills at the Soul of Success. Chapter 5. The Only Marketing Tools You Really Need. Section III. MUSCLE MARKETING REACHING, REBOOKING, AND REFERRALS. Chapter 6. Reaching Skills. Chapter 7. Reaching Tools. Chapter 8. Rebooking Skills and Tools. Chapter 9. Referral Skills and Tools. Conclusion. Glossary. Resources.

About the Author

Monica Roseberry, MA, CMT, is a well-known speaker, educator, and international bestselling author, and has been a massage therapist in the San Francisco Bay Area since 1984. She has trained thousands of massage students and has lectured in Europe, Asia, and North America. Ms. Roseberry has written for numerous massage and spa journals, including Massage Magazine, Massage Therapy Journal, and Pulse, the journal for the International Spa Association. Monica is also the primary massage author for The Body Shop, International. She has served as an Item Writer for the National Certification Exam for Therapeutic Massage and Bodywork, and as the National Supervisor of Elections for the American Massage Therapy Association. She holds a Master of Arts in Kinesiology, and lives in Walnut Creek, California.
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Product Details

  • Paperback: 480 pages
  • Publisher: Milady; 2 edition (December 4, 2006)
  • Language: English
  • ISBN-10: 141803214X
  • ISBN-13: 978-1418032142
  • Product Dimensions: 0.8 x 7.2 x 9.2 inches
  • Shipping Weight: 1.5 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (20 customer reviews)
  • Amazon Best Sellers Rank: #1,093,447 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Brett Rodgers on October 13, 2007
Format: Paperback Verified Purchase
Before I bought this book I was hoping that it was written by an actual massage therapist and not just another marketing person writing another marketing book for another profession that they know nothing about. Yea! I got what I wanted! Not only is Monica Roseberry a very knowledgeable massage therapist but she also knows marketing inside and out! My business is soaring now! She has opened my eyes to how my clients think and what they really need. This is key. Now I look better, I act better, I cater better to my clients. They book more. They pay more. They refer more than ever before! If you've got the energy to do more massage...If you've got the will to provide better, nicer, more professional service to your clients...If you want to learn how to advertize and draw people in like crazy... If you want to learn how to make more money than ever before buy this book. In the book Monica gives you her email address and phone number! Blew my mind. I emailed her and to my surprise the next day she called me on the phone! How many authors would do that? I've seen advertising programs on the internet. El rip-offo! I think I paid like $20 for this book. Now that's a deal. No, it's not a miracle. You have to be a really wonderful person to have lots of clients. You have to know how to take excellent care of yourself...organic food, yoga, self massage, prayer, meditation, and whatever else you can do to stay healthy. Healing work is not easy and that's why 95% of those that start it drop out. If you want to be in the top .5% buy this book. Pretty soon I'm going to move to a new place and start a new practice. Asheville, NC is said to be totally saturated with massage therapists. Am I worried? Yes, a bit but now that I've read this book I feel ten times more confident than before.Read more ›
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Format: Paperback
i have been looking for someone to put these words in print for a VERY long time... anyone and everyone wno is even close to being in the field of bodywork MUST read this book... not only is it a guide for marketing massage, it is also a guide for how to simply be a massage professional.
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Format: Paperback
This book covered a wide area of massage, business start up, brochure, business card and all of the in-betweens. I would advise all students of massage therapy to get this book because it will not matter what modality you are about to embark into, this book will help you get there successfully.
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Format: Paperback
This is a great book for those who did not learn about cover letters, resumes and basic business skills in high school. I was disappointed that the content of this book is so basic, marketing 101. There is no new ground here. I am also really frustrated that the only advice that more experienced massage therapist's that write books or articles have is to spend a lot of money on marketing, (business cards, flyers, etc. .),pay for your liability insurance, your license and all of the other expenses that will most definitely be incurred then discount your services. This is the same problem I have with most of the organizations of massage. Massage Therapists invest a lot of care, money and time into this field and the bottom line message that I have gathered over the past two and a half years is to discount my services to retain and attract new clients.

Although the content of this book is valuable it seems that it was written for massage graduates who are fresh out of high school.

I have heard some horror stories about massage therapist's that are hard to believe. If you are one of those therapist's then you need this book too. I also think that this book is over-priced.
4 Comments 27 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Format: Paperback
This book picked my practice up off the ground and taught me what to do to get the results I wanted. I wish I had gotten it sooner! If you are thinking about going out on your own, or are not getting the results you desire, you will benefit from reading this book. It covers everything from what kind of person it takes to be a therapist, to all the tools you need for building a successful practice. It is loaded with ideas and examples.

The best part is, at one point while reading the book, I had a question and decided to email the author. I wasn't sure if she would respond or not, but thought it was worth a try. She emailed me back a long note the next morning with all the answers I was looking for.

What a valuable resource!
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It's been the best book on massage marketing that I have read and better than any massage marketing class that I have attended. I really couldn't put it down and spent all my down time reading. Most of the suggestions are in practice by many, I'm sure, but it's just some common sense advice that she gives or maybe just a positive attitude towards our service oriented careers that has made a big difference for me. I can't say that since I've read the book (one month ago) that I've had a surge in clients, but it's made the clients I have more satisfied. And my head is definitely filled with new ideas.
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A must have for beginers, even for therapists that have been in business for a while. Great marketing ideas and tips. This book has changed my practice, by not only giving me the confidence I needed but also to be able to follow through with ideas and the know how on how to do it in a more professional manner. Awesome book, kudos to Monica Reseberry!
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