A valuable tool for entrepreneurs who seek to develop a marketing plan that will work
complete with worksheets. -- Leo R. Simpson, Ph.D., Professor of Management, Eastern Washington University
Better than dozens of other similar books I've seen over the years
will help guarantee that your marketing plan succeeds. -- The Denver Post
Enjoy a practical marketing guide which covers the basics of launching a new business; from using strategies to maximum effectiveness to determining pricing and targeted approaches. The workbook approach provides fill-in pages of detail encouraging small business owners to reflect on products, services, and marketing approaches alike. -- Midwest Book Review
Marketing Mastery provides our members with a tool to map out their marketing plan, identify their target market... -- Bennie Thayer, President, National Association of the Self-Employed (NASE)
From the Publisher
Learn to capitalize on your customers' feelings of satisfaction with your product and your business. Thirty-one comprehensive worksheets outline a successful marketing approach for your business. Marketing is presented in a seven step process that will help you acquire and keep satisfied customers.