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Marketing Mastery (PSI Successful Business Library) Paperback – January 1, 1995

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Product Details

  • Series: PSI Successful Business Library
  • Paperback: 240 pages
  • Publisher: Entrepreneur Press; 1 edition (January 1, 1995)
  • Language: English
  • ISBN-10: 1555713572
  • ISBN-13: 978-1555713577
  • Product Dimensions: 10.8 x 8.4 x 0.6 inches
  • Shipping Weight: 1.6 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #8,910,144 in Books (See Top 100 in Books)

Editorial Reviews


A valuable tool for entrepreneurs who seek to develop a marketing plan that will work…complete with worksheets. -- Leo R. Simpson, Ph.D., Professor of Management, Eastern Washington University

Better than dozens of other similar books I've seen over the years…will help guarantee that your marketing plan succeeds. -- The Denver Post

Enjoy a practical marketing guide which covers the basics of launching a new business; from using strategies to maximum effectiveness to determining pricing and targeted approaches. The workbook approach provides fill-in pages of detail encouraging small business owners to reflect on products, services, and marketing approaches alike. -- Midwest Book Review

Marketing Mastery provides our members with a tool to map out their marketing plan, identify their target market... -- Bennie Thayer, President, National Association of the Self-Employed (NASE)

From the Publisher

Learn to capitalize on your customers' feelings of satisfaction with your product and your business. Thirty-one comprehensive worksheets outline a successful marketing approach for your business. Marketing is presented in a seven step process that will help you acquire and keep satisfied customers.

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1 of 1 people found the following review helpful By James Schneider, II on November 17, 2000
Format: Paperback
As Internet marketing strategies are beginning to become a part of your marketing plan rather than the whole marketing plan. Marketing mastery is the perfect solution to bring you to the non-reductionism thery of Marketing. Marketing Mastery empowers and refreshes the reader with the fundamental elements in developing a marketing strategy for success. For those who, are aware of "the Goal" and understand brilliance is emanated and desire to be aware of the fundamental strengths of marketing. Come hear to wake up to "the top of the Aristotelian tree of being" this is your "republic". Not to mention The author has added value and added an update to be inclusive of the internet. Saying that she has not only created a must read for the self-actualized business person, but also added a bridge to synthesize the exponential empowerment the internet to marketing mastery. Clearly a must read.
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Format: Paperback
These are review comments by the author who only rates the book a four! Everything in the book is relevant today as far as the steps to go through and how to develop your marketing plan. However, the book was published virtually the day before the web was an influence. Now it is much more than an influence. Marketing Mastery does not include this. To give you the five star experience, we have developed materials such as a self diagnostic for your business to help you design the best internet strategy for your business. Just email the authors with information on where and when you bought the book and we will mail the updated materials to you. In addition, if you will send us a copy of your business/marketing plan after applying the concepts and worksheets in Marketing Mastery, we will give you a free written critique accompanied with our non-disclosure agreement to assure the confidentiality of your materials. Feel free to email harriet@seattleu.edu with questions. I have been using this material with great success and would urge you to try it out. If you are looking for even one good idea or marketing discipline that might make the difference between achieving your goals for your business or not, give Marketing Mastery a try and write or email the authors for the addendum materials. Thank you, Harriet Stephenson
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