Marketing for the Mental Health Professional: An Innovative Guide for Practitioners [Paperback]

David P. Diana (Author)

Editorial Reviews

Product Description

Praise for Marketing for the Mental Health Professional: An Innovative Guide for Practitioners

"This book is packed with useful strategies that have worked for years and years in the business world. People who follow the advice here are going to go places."
—Dr. Thomas Phelan, Psychologist and bestselling author of 1-2-3 Magic

"David's book is brilliant! He guides us through our own resistance and the unquestioned beliefs we have held around marketing, money, and our profession. Not only have I received a long-overdue education, David has inspired in me the creativity, courage, and confidence to create my own vision."
—Melinda Edwards, MD, Psychiatrist

A hands-on guide to building a successful mental health practice

There is real opportunity for growth, advancement, and overall success within the mental health profession. Marketing for the Mental Health Professional helps you acquire and apply the powerful, proven sales and marketing techniques and strategies needed to create and cultivate a thriving mental health practice.

Filled with real-life stories and helpful tips, this book provides you with the tools to build your practice, including guidance on:

• Using customer-based selling to create a thriving practice

• Developing effective strategies for engaging clients, building credibility, and earning loyalty

• Identifying true prospects that will lead to long-term success

• Using power, influence, and persuasion to help grow your practice

• Creating an impression and being remembered

• Using Internet technology to start a conversation and build relevance

A practical guide for professionals looking to achieve long-term success in the field, Marketing for the Mental Health Professional proposes a different way of thinking about the profession. It leverages and incorporates key business, sales, and marketing principles that "best in class" organizations and sales/marketing professionals use to generate an increase in market share, financial wealth, and overall achievement.

About the Author

David P. Diana, MA, LPC, is director of sales and marketing for a large behavioral healthcare organization. He writes a popular weekly blog on sales and marketing for mental health professionals and consults with behavioral healthcare organizations throughout the United States. The author can be reached at his Web site: www.davidpdiana.com.

Product Details

• Paperback: 208 pages
• Publisher: Wiley; 1 edition (April 12, 2010)
• Language: English
• ISBN-10: 0470560916
• ISBN-13: 978-0470560914
• Product Dimensions: 8.9 x 5.9 x 0.6 inches
• Shipping Weight: 9.9 ounces (View shipping rates and policies)
• Average Customer Review: 4.9 out of 5 stars  See all reviews (15 customer reviews)
• Amazon Bestsellers Rank: #324,976 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 3 people found the following review helpful:

5.0 out of 5 stars Comprehensive, ethical, common sense marketing information, April 29, 2010

By	Susan Giurleo (LITTLETON, MA, US) - See all my reviews (REAL NAME)

This review is from: Marketing for the Mental Health Professional: An Innovative Guide for Practitioners (Paperback)

David Diana has written the book the mental health profession has needed for years! In a comprehensive, approachable style he clearly outlines marketing concepts and strategies that are effective, ethical and most importantly, easy to implement for any professional.

I appreciate that he doesn't shy away from concepts of power, success, and sales. While some mental health professionals are uncomfortable with those concepts, they are what create profitable businesses.

David explores marketing approaches such as book publication, public speaking and utilizing social media and gives readers useful ideas and tools they can start using right away.

I'm a psychologist and a marketer and I have my highlighter out and am taking notes! "Marketing for the Mental Health Professional" is an important book in this age of the many changes in health care and our culture.

Susan Giurleo, PhD
[...].

2 of 3 people found the following review helpful:

5.0 out of 5 stars M. Edwards, MD, April 9, 2010

By	Melinda E. Edwards - See all my reviews (REAL NAME)

This review is from: Marketing for the Mental Health Professional: An Innovative Guide for Practitioners (Paperback)

This book is fabulous! It is filled with very practical suggestions for creating and realizing your vision of your career/life's work. For those of us who are less business- and technology- oriented, suggestions are broken down into easy-to-read and easy-to-understand steps, as well as real-life examples. It also encourages us to take a look at and begin to question our own resistance to "putting ourselves out there", and to begin valuing our own unique talents and expertise--and to listen to our heart's calling. One of the most delightful things about this book is that it is not a dry, facts-only book--it is warm, fun to read, and inspiring. I have put many of the suggestions in the book into practice and am well on my way to creating a career that I have dreamed of for many years. I have recommended it to several friends, including a few who are in professions outside of mental health, and all have found it very helpful. If you are interested in the book, I would also recommend signing up for Mr. Diana's weekly articles/posts, as they have been very helpful and inspiring to me as well []

2 of 3 people found the following review helpful:

5.0 out of 5 stars Ulash Dunlap, Mental Health Consultant and Therapist, April 3, 2010

By	Ulash Thakore-dunlap (CA, USA) - See all my reviews (REAL NAME)

Amazon Verified Purchase

This review is from: Marketing for the Mental Health Professional: An Innovative Guide for Practitioners (Paperback)

This book is brilliant! It helped me focus on ways to explore my options in the mental health field. The book is current, and gives useful tips on how to market yourself. This book is particularly useful for folks who are either coming out of graduate school and mid-level in their career and want a change.