For marketing managers who are interested in thinking deeply about their products/brands and their relationship with their customers, this book is a must buy. --AMA Book Review, June 25, 2008
Anybody who has read "How Customers Think" will know that.
As a metaphor elicitation specialist I was wowed by some of the fine detail, such as the description of the relationship between deep metaphor and emotion.
The information is great and if you know what to do with it then you'll be very glad you read this book.
A creative synthesis of current reality harkening back to the groundbreaking work of Aristotle. A must read for any person seeking deeper understanding of themselves and other's... Read morePublished 1 month ago by Adam Carmer
the content t is quite good but I couldn't see the color images in the kindle edition. You can include them in a black and white version.Published 17 months ago by Amazon Customer
Gerald Zaltman made a huge discovery and his book is amazing.
If you are interested in learning how we think you just have to read this.
As a marketing person, I am always interested in tools and concepts that help me grab attention and connect, This book delivers great valuable insights and deep concepts about both... Read morePublished 22 months ago by Amazon Customer
This book covers some areas of marketing that are rarely, if ever, talked about. I found myself taking notes and found the stories in the book to be very interesting. Read morePublished 23 months ago by John Morgan
The authors delve hard into giving the reader food for thought to assist the marketer into creating a successful communication with the consumers through the use of the following... Read morePublished on June 27, 2012 by J. Ilog
This is an interesting book, but you need to review the ZMET method.
Without knowing much about ZMET; interpretation may vary. Read more
The book reveals some great insights about consumer thinking models. To the point, well structured and very helpful for those of us that work for brand communications this... Read morePublished on November 25, 2008 by Carlos Avalos
The Zaltmans' new book can truly be described as insightful. I know Jerry to be an astute and visionary commentator on consumer behavior. Read morePublished on August 9, 2008 by Mark