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4 Reviews
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Average Customer Review
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5.0 out of 5 stars
Great for basic marketing,
By
This review is from: Marketing (Paperback)
I needed this book for my Marketing class and it's been a great tool so far.
5.0 out of 5 stars
Very pleased!,
This review is from: Marketing W/Student CD-ROM and PowerWeb (Paperback)
I saved so much money on this book! The delivery was fast--just like you promised! Thanks.
1 of 2 people found the following review helpful:
4.0 out of 5 stars
Not bad reading,
By "therock8888" (Ronkonkoma, NY United States) - See all my reviews
This review is from: Marketing (Paperback)
I got this book for my Marketing 101 class and is not that bad. It used real like cases of all sorts of companies to explain the concepts outlined in the book. I personally am not a fan of reading, especially for school, but this book is pretty good. The only reason it doesn't get 5 stars is because I HAD TO buy it.
2 of 7 people found the following review helpful:
4.0 out of 5 stars
Its a very good book with power to let me understand,
By A Customer
This review is from: Marketing (Mcgraw Hill Series in Marketing) (Paperback)
It has very good chapters. Cases are related to real life with topics about actual companies and their marketing strategies.This book contains the best knowledge for a biggener
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Marketing by Michael J. Etzel (Paperback - June 2, 2004)
Used & New from: $10.00
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