Rented from Amazon Warehouse Deals
To Rent, select Shipping State from options above
Due Date: Dec 19, 2014
FREE return shipping at the end of the semester. Access codes and supplements are not guaranteed with rentals.
Condition: Used: Good
Comment: Nice clean copy for reading, research or display. Pages are free of marks and cover/corners show wear from shelving. Has a Used book stamp. Free shipping with Prime and Super Saver shipping!
Access codes and supplements are not guaranteed with used items.
Add to Cart
Qty:1
Only 11 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Add to Cart
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Marketing Mistakes and Successes Paperback – February 3, 2009

ISBN-13: 978-0470169810 ISBN-10: 0470169818 Edition: 11th

Buy New
Price: $83.87
Rent
Price: $16.48
30 New from $14.99 66 Used from $2.77
Amazon Price New from Used from
Paperback, February 3, 2009
$83.87
$14.99 $2.77

There is a newer edition of this item:


Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student



Frequently Bought Together

Marketing Mistakes and Successes + Framework for Marketing Management (5th Edition)
Price for both: $214.95

Buy the selected items together

Customers Who Bought This Item Also Bought

NO_CONTENT_IN_FEATURE
NO_CONTENT_IN_FEATURE

Product Details

  • Paperback: 416 pages
  • Publisher: Wiley; 11th edition (February 3, 2009)
  • Language: English
  • ISBN-10: 0470169818
  • ISBN-13: 978-0470169810
  • Product Dimensions: 8.8 x 5.9 x 0.6 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #458,407 in Books (See Top 100 in Books)

Editorial Reviews

Review

Teacher's Manual available. -- The publisher, John Wiley & Sons --This text refers to an out of print or unavailable edition of this title.

From the Publisher

Learning from our successes as well as from our mistakes is the basic concept of this text. Offering practical, easy-to-read cases, this seventh edition includes a number of marketing errors and successes. Update information boxes and issues boxes are provided in each chapter. --This text refers to an out of print or unavailable edition of this title.

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

4.4 out of 5 stars
5 star
9
4 star
4
3 star
3
2 star
0
1 star
0
See all 16 customer reviews
Had to buy for a class, but I really enjoyed this.
CJC
The scenarios are open for interpretation by the reader so it also makes an excellent case studies book.
N. Leed
I highly recommend it for anyone interested in business.
pink_snow

Most Helpful Customer Reviews

8 of 8 people found the following review helpful By ServantofGod on January 4, 2007
Format: Paperback
If I were a Professor in Marketing, I would pick this as a textbook, or at least a reference book for cases studies, because of its 1) extensive covering of 22 real life big name cases on six major topics (wars between giants, change/crises, competitive uncertainties, management mistakes, notable successes, and entrepreneurship) 2) sufficient details and figures on individual cases 3) intelligent questions and exercises in the end of each case/chapter 4)analytical "What can be learnt?" sections in the end of each case/chapter, and a whole independent chapter in the end of the book.

However, as a professional who had read countless marketing books, I must say that there are some better alternatives, insight and writing skill wise, that help readers to learn more from other people's mistakes. In that respect, I would like to recommend "In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters by Merrill Rick Chapman" and "Will Your Next Mistake Be Fatal?: Avoiding the Chain of Mistakes That Can Destroy Your Organization by Robert Mittelstaedt".

Remark: This book is at least 85% identical with the author's another work "Management Mistakes and Successes" and so you only should pick either one or them.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
8 of 9 people found the following review helpful By Stefan Jones on December 5, 2001
Format: Paperback
I took a few technology marketing courses in grad school, and became moderately interested in the process. When I saw "Marketing Mistakes" (1976) for sale at a thrift shop, I snapped it up.
This is actually interesting stuff for anyone interested in the growth and death of businesses, not just for marketing majors.
The eleven case studies describe how a retailer (e.g., Montgomery Ward, which finally augered in last year, and Korvette, a discount chain I barely recollect), product (Du Pont's Corfam, an artificial leather), or grand old toy company (A.C. Gilbert) became moribund or outright crashed and burned.
There was a lot of nostalgia value in these for me. The names and histories evoked memories of advertising campaigns and jingles. Particularly poignant: The terrible last years of A.C. Gilbert, the august maker of chemistry sets and erector sets. They diluted the company name and ruined its reputation by expanding into girl's toys, infant's toys, and cheap discount-market items. Their decline was amazingly swift.
There are lots of lessons here for budding business folk, and for others an opportunity to understand why your favorite stores and products sometimes disappear.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By L. Santos on November 17, 2008
Format: Paperback
This book is a great read. Very interesting articles about different famous companies. I recommend it even if you're not a student.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By Milton Gilbert on June 24, 2014
Format: Paperback Verified Purchase
Great experience!!
I think this book is very helpful and for me it's always good to learn something from others---real cases.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By Eric Rhiney on February 9, 2014
Format: Paperback Verified Purchase
In general, this is a good book that highlights some great marketing cases. I have several of the previous additions and I appreciate the value of relatively recent and not so recent marketing examples discussed. However, I was hoping to have more distinct cases in this addition. Instead, the book covers many of the same cases as previous additions with only a few new examples.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By CJC on April 19, 2013
Format: Paperback Verified Purchase
Had to buy for a class, but I really enjoyed this. The cases were detailed and thoroughly explained the situation. I bought this used from amazon and recommend doing the same.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By Matt on January 6, 2013
Format: Paperback Verified Purchase
Didn't have any issues at all. Got it in a decent time. It was the correct book I needed for school.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By Tsadu on October 20, 2012
Format: Paperback Verified Purchase
It's great, we are using it in my marketing class.
Contains a lot of very important history, and dissects the problems of each case.
It's also light to carry around.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Customer Images

Search

What Other Items Do Customers Buy After Viewing This Item?