“With the rapid change for marketers and businesses, knowing the right thing to do is a must. It's do or die.Marketing in the Momentgives the reader the right tools to win and now!
--Jeffrey Hayzlett, Chief Marketing Officer of Kodak, author of The Mirror Test
“The online marketing world is changing fast, and nobody knows for sure what's coming next. This book can help you be better prepared for the changes that are already afoot.
--Tony Hsieh, CEO of Zappos, author ofDelivering Happiness
“Why go to an expensive Internet marketing course when everything you need for Web 3.0 is right here? With Internet marketing growing by leaps and bounds, it might seem difficult to keep up. But after reading Tasner's book, learning his many easy-to-learn practical strategies, I'm ready to conquer the Internet. I strongly recommend this book.
--Joseph Sugarman, Chairman of BluBlocker Corporation, author ofAdvertising Secrets of the Written Word
“This powerful book is loaded with great ideas to help you attract more customers and make more sales--immediately!
--Brian Tracy, author ofThe Art of Closing the Sale
“If you cannot generate money online after implementing the realistic insights and strategies revealed in Tasner's book, Marketing in the Moment, then throw in the towel--game over!
--Joel Bauer, author, speaker, and mentor
With the explosion in Web, mobile, and social media marketing channels, you have an extraordinary array of new marketing options to choose from. Which ones work? How do you make them work--without wasting a fortune on trial and error? Get this book, that's how!
Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution.
You'll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months.
Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits!
Michael Tasner has been called by many as one of the top online marketing experts in the world. He runs a large online marketing and design firm that works with the most high-profile speakers, authors, consultants, and entrepreneurs in the world. These businesses hire and trust him to run their entire online marketing campaigns from A to Z. He has also consulted with numerous Fortune 1000 companies, teaching them how to implement the latest and greatest Web efforts in their marketing.
The best part: He plays both sides of the fence. Not only does he run Taz Solutions, Inc., but he trains others how to market on their own. His experience is backed by more than ten years of in-the-trenches work. During those ten years, he has started and sold four successful Web firms based on the traffic they were generating.
Michael lives in Niagara Falls, NY with his wife, Anna, and twin boys, Connor and Logan.
Slightly dated basic primer of Web 3.0 and how to use for marketing. Great little grab and go thought starters are included supported by case studies.Published 8 months ago by DJ
Unless you just crawled out from under a rock, you probably already know most of what this book has to offer.Published 22 months ago by TW
On the plus side, this book has a lean prose style and it is well organized. However, I found the author to overuse buzz phrases a lot, and worse yet, to imbue them with more... Read morePublished on May 14, 2013 by Jeff
Great Books, lots of useful tools and it works... I used this in my clarissaleary.com consulting business and my localsmartconnect.com website design business. Read morePublished on February 8, 2013 by Eagles
this is an interesting book for people that will want you knowledge about Marketing. I recommend this kind of book 100%Published on January 4, 2013 by Paula Calvo
Overall this book is enjoyable but not as practical as I hoped. The book addresses one of the main problems of social media marketing, which is how quickly it can become a big... Read morePublished on October 18, 2012 by Dr. Yuval Lirov
This 2010 book has some excellent information for marketers of all stripes, and is highly recommended on that level. Any marketer still plying their craft based on outmoded Web 2. Read morePublished on July 24, 2012 by Jill Florio
Online marketing consultant Michael Tasner provides definitive guidance into Web 3.0 marketing techniques. Read morePublished on July 11, 2012 by Gabriela Taylor
As a hobby/side business, I've been running the websites of my friends and referred associates, as well as a handful of my own for years. Read morePublished on May 17, 2012 by Lincoln