Customer Reviews

Marketing to Moms: Getting Your Share of the Trillion-Dollar Market

5 star:		(3)
4 star:		(1)
3 star:		(0)
2 star:		(1)
1 star:		(2)

 

 

I've read every book on the topic and this is by far the most elementary. You don't need a degree in marketing to see the author has no experience or insight on this delicate market.

I had great hopes for the new insights I'd get from this book, but it was like the author hadn't been to Marketing 101 and thought she'd figured out the virtues of direct marketing all by herself. Some interesting case histories and anecdotes, but was it worth the cover price?

This book contained many interesting examples of how companies are targeting the mom market. But what is most surprising is how many companies are missing the boat by advertising in a way that talks down to mothers. This book will open your eyes up to the potential of gaining a mother as a customer.

Let me preface this by saying that I have a business degree in Marketing and worked in Marketing, PR, Events, retail all of my working life. However, if you have not had that opportunity to learn on the job and in B-school this is an excellent basic book with plenty to offer the fledgling marketer who wants to reach out to the mom market. Let's face it everyone has a mom, knows a mom and women in general make more than 87% of all purchase decisions in households.
Marketing to Moms: Getting Your Share of the Trillion-Dollar Market
Give this book a whirl if you are new to marketing, have a product that you want to connect to moms and have no idea how to get started.

Do yourself a favor and spend your money on a quality targeted marketing book (there are many for sale here). This poorly written book trys to say targeting moms is different from targeting any other consumer group - which is ridiculous. I learned nothing from this book.

I liked this book and thought it made perfect sense to those of us who work on the Internet. If you are not sure what or who to market to this might be of help. Two others that are sure to make this one a better reference would be I Love My Life by Kristie Tamsevicius and Mommy-CEO, revised edition, by Jodie Lynn. I Love My Life will offer plenty of things that Maria often overlooks and Mommy-CEO covers parenting and family skills that both books leave out but are essential in working from home. All in all the three books make a great combination and are all excellent for the whole picture of motherhood, marketing and success for mom owned businesses.

Easy to understand, with real information, and a specific slant towards those targeting moms on the net. For those that say there are better markting books out there on the mommie market, I say 'maybe.' I highly recommend this as a basic place not only regarding 'why' but it really gives those working on the net some great 'how' info too.