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How We'll Live on Mars (TED Books) by Stephen Petranek Award-winning journalist Stephen Petranek says humans will live on Mars by 2027. Learn more | See related books
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This terrific book is both entertaining and informative. Beginning with the formation of NASA the authors explain how the agency found its voice, how the decision was made to be honest and transparent and how the writers thought of themselves as reporters instead of public relations people ("We put out news releases, not press releases.")
The role of television, arguably the most important aspect of marketing the flights, is handled well by explaining both the political and technical challenges of the time. And the topic of astronauts as celebrities is explored at depth with surprising conclusions.
The book contains wonderful photos of commercial ads, technical manuals and marketing pieces from NASA and their contractors during this time. These items, many from the authors' personal collections, are a highlight of the book. There are also many interesting personal anecdotes in the book, from the reasons Paul Haney quit his job to an incident involving Neil Armstrong's parents which reveals much about Neil himself.
We all know how the story ends - the public and media lost interest rapidly after the first landing, missions were cancelled and we haven't returned to the moon since Apollo. This was actually a failure of marketing by NASA to keep the public engaged, and this aspect of the program is covered as well.
I couldn't put the book down. Highly recommended.
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After months of anticipation, Marketing the Moon: The Selling of the Apollo Lunar Program arrived today ....and it was worth the wait...far better than expected.
Marketing the Moon is the first marketing case study that makes the journey from home office to the living room--where it will be enjoyed by non-marketing friends and family.
Unlike most short-lived marketing books, Marketing the Moon is an exhaustively researched, carefully-written, visual feast destined for my permanent library. It will be around long after most of my marketing books have been donated to the recycling bin at the local supermarket.
Marketing the Moon is the perfect fusion of marketing case study, storytelling, and graphic design. It tells the "story behind the story" of one of America's finest moments. It's also an example of the magic that can take place when marketing-savvy, passionate authors meet an experienced graphics team and a publisher (MIT Press) that knows how to produce "cost-no-object" books at a realistic price.
I've been a David Meerman Scott fan ever since I discovered the first edition of his New Rules of Marketing & PR. I've followed his career and admired his consistent ability to make marketing principles come alive as conversational narratives.
I've also been fascinated by his ability to write meaningful marketing books around his interests and passions, i.e., Marketing Lessons from the Grateful Dead.Read more ›
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I was really intrigued to see this book as I am certainly someone interested in aviation and NASA history as well. Though I am a bit too young to fully appreciate the Apollo era, I can still relate to much of the world presented here and find it relevant.
Here the authors look at the Apollo program through the prism of marketing. And certainly this book brings together a lot of really incredible forgotten history of the NASA effort from figures who played important roles which have escaped attention to the passage of time.
Though much of the material is probably well known to readers of existing books (unfortunately there is just not that much to tell about a oft-examined 50ish year old program) but still I found much of the information fascinating when accompanied by the collection presented here in objects and pictures.
The book really hits a stride in discussing the cross-marketing efforts of the many contractors presenting themselves as "chosen by Nasa" when that really meant something for consumers. And it was interesting to see how Nasa allowed itself to present pictures and other items for use by these same companies. As well, the discussion of television is really fascinating as the authors discuss the development of cameras for the lunar landings and the curious effect of how the lunar landings became 'routine' after Apollo 11! Horsefeathers, naturally, as this was an incredibly dangerous enterprise from one end to the other and it is a tribute to American ingenuity that no one died except for the ill-fated Apollo 1 astronauts (Chafee, White and Grissom) without whom the program may have failed multiple times without the changes made in the wake of that horrible incident.Read more ›
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Marketing The Moon .. nice and lovely book or I would call it a personal moon museum .. it is indeed a museum on your hand about everything related to the Apollo moon mission.
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This item: Marketing the Moon: The Selling of the Apollo Lunar Program
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