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Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity [Paperback]

Janeen Arnold Costa (Editor), Gary J. Bamossy (Editor)

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Book Description

Publication Date: April 5, 1995

The latest theories on cultural identity and the impact of ethnicity on the practice of marketing are presented in this timely book.

Issues addressed include: various ethnic responses to marketing strategies; marketing and ethnicity in developing countries and emerging capitalist nations; the effect of ethnicity on product evaluation and choice; the use of consumer goods and services to express ethnicity; and the involvement of specific ethnic groups in various aspects of the marketing profession.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } The latest theories on cultural identity and the impact of ethnicity on the practice of marketing are presented in this timely book.

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Product Details

Paperback: 341 pages
Publisher: Sage Publications, Inc; First Edition edition (April 5, 1995)
Language: English
ISBN-10: 0803953283
ISBN-13: 978-0803953284
Product Dimensions: 9 x 6 x 0.9 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Amazon Best Sellers Rank: #2,207,584 in Books (See Top 100 in Books)

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Inside This Book (learn more)

First Sentence:
We live in confusing times. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
adapted crafts, precious crafts, consumer behavior literature, merchant exporters, retail context, nonprofit marketing, craft families, museum personnel, consumer research, ethnic entrepreneurs, reproduced object, indigenous crafts, buying agents, tourist arts, postmodern consumer, consumption desires

Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Northern Ireland, United States, Journal of Consumer Research, German Turks, World War, University of California Press, Harvard University Press, Van Gogh Museum, Western Europe, Curry Wurst, Journal of Marketing, Northern Irish, United Kingdom, Cambridge University Press, Eastern Europe, Metropolitan Museum of Art, North American, Presses Universitaires de France, Basil Blackwell, University of Chicago Press, Los Angeles, New Delhi, Basic Books, Berlin Wall

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Citations (learn more)

This book cites 37 books:

Consumer Research: Introspective Essays on the Study of Consumption by Morris B. Holbrook on 7 pages
Consumer Research: Postcards From the Edge (Consumer Research and Policy) by Stephen Brown on page 22, page 64, and page 177
The Gypsies of Eastern Europe by David Crowe on page 205, and page 206
Ethnic Groups and Boundaries by Fredrik Barth on page 4, and page 126
The Ethnic Origins of Nations by Anthony D. Smith on page 130

See all 37 books this book cites

5 books cite this book:

The Multicultural Riddle: Rethinking National, Ethnic and Religious Identities (Zones of Religion) by Gerd Baumann on page 158, and Back Matter
The Multicultural Riddle: Rethinking National, Ethnic and Religious Identities (Zones of Religion) by Gerd Baumann on page 158, and Back Matter
Shopping for Identity: The Marketing of Ethnicity by Marilyn Halter in Back Matter
Collecting in a Consumer Society (Collecting Cultures) by Russell Belk in Back Matter
The Irish in Us: Irishness, Performativity, and Popular Culture by Diane Negra on page 109

Books on Related Topics (learn more)

Consumer Behaviour by Martin Evans

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Contemporary Marketing and Consumer Behavior by John F. Sherry

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Brands, Consumers, Symbols and Research by Sidney J. Levy

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