Marketing with Newsletters is an invaluable business marketing book that shows readers how to use newsletters to sell. This new third edition completely updates Elaine Floyd's classic instruction book and includes information on combining new media with print for superior results. Readers will learn how to: Expand a newsletter "concept" into a total news campaign that includes e-mail and Web site news Use print newsletters to drive Web traffic Use postcards to collect e-mail addresses Use e-mail and Web content to build lists for print newsletters Readers will also find advice on what to write about, how to attract attention, tips for effective design on a budget, advice on setting up distribution lists for maximum results, Web resources for newsletter editors and new ways to survey readers online. Elaine Floyd is an expert on helping businesses sell and market with what they know. She's written several books, including Quick and Easy Newsletters, Advertising from the Desktop and Making Money Writing Newsletters, and co-authored The Newsletter Editor's Handbook and The Newsletter Sourcebook.
Book Description
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
1 of 3 people found the following review helpful:
3.0 out of 5 stars
Not my thing but maybe good for others,
By
Amazon Verified Purchase(What's this?)
This review is from: Marketing with Newsletters: How to Boost Sales, Add Members & Raise Funds with a Print, Fax, E-mail, Web Site or Postcard Newsletter (Paperback)
I was looking for a book on developing content, and this one happened to be laying around the house... it does cover quite a bit about focusing the newsletter around what type of target market you're going for but it does spend a bit of time talking about subscription newsletters and setting that up rather than content development.
Share your thoughts with other customers: Create your own review
|
|
What Other Items Do Customers Buy After Viewing This Item?
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
