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1 of 3 people found the following review helpful:
3.0 out of 5 stars
Not my thing but maybe good for others,
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This review is from: Marketing with Newsletters: How to Boost Sales, Add Members & Raise Funds with a Print, Fax, E-mail, Web Site or Postcard Newsletter (Paperback)
I was looking for a book on developing content, and this one happened to be laying around the house... it does cover quite a bit about focusing the newsletter around what type of target market you're going for but it does spend a bit of time talking about subscription newsletters and setting that up rather than content development.
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Marketing with Newsletters: How to Boost Sales, Add Members & Raise Funds with a Print, Fax, E-mail, Web Site or Postcard Newsletter by Elaine Floyd (Paperback - Jan. 2003)
Used & New from: $0.01
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