Marketing for Nonprofit Organizations: Second Edition [Hardcover]

David L. Rados (Author)

Book Description

Publication Date: March 30, 1996 | ISBN-10: 0865692548 | ISBN-13: 978-0865692541 | Edition: 2 Sub

A professional book and text for anyone interested in marketing in the nonprofit sector. Rados covers the entire field, from explaining what marketing is to describing the role of marketing in the nonprofit organization. He provides specifics on pricing, distribution, product, and marketing communications. He thoroughly treats raising money and attracting and keeping volunteers. By providing illustrations and examples, Rados teaches the reader to analyze marketing problems and make sound decisions. Of interest to nonprofit managers, marketers, and business students.

Editorial Reviews

Review

“Rados offers a hard-hitting, direct, and practical approach to nonprofit marketing for both the student and practitioner...Rados makes a good case for the nonprofit marketer to begin acquiring a sound foundation in for-profit business principles. The volume offers a thorough presentation of marketing strategies, elements of a marketing program, and methods for obtaining resources.... This well-written and timely publication takes a fresh approach to many pertinent issues related to the marketing effectiveness of nonprofit organizations. Professional and academic collections, upper-division undergraduate and up.”–Choice

About the Author

DAVID L. RADOS is Professor of Marketing at the Owen Graduate School of Management at Vanderbilt University.

Product Details

• Hardcover: 480 pages
• Publisher: Praeger Publishers; 2 Sub edition (March 30, 1996)
• Language: English
• ISBN-10: 0865692548
• ISBN-13: 978-0865692541
• Product Dimensions: 9.5 x 6.4 x 1.1 inches
• Shipping Weight: 2 pounds (View shipping rates and policies)
• Amazon Best Sellers Rank: #4,126,528 in Books (See Top 100 in Books)

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