Customer Reviews

Marketing Online: Low-Cost, High-Yield Strategies for Small Businesses and Professionals

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I am writing this on 9/22/97. The publication date is 1995, so the book is two years old--practically ancient when discussing anything "Internet". However, this book, while some topics are dated, provides sound advice and good examples of how to market your business successfully online. The author has obviously done extensive research to find stories and examples, as well as marketing herself successfully online. I have already applied some of here ideas to my marketing efforts and have seen results. I would rate the book a "10" if it was updated for the latest developments online.

Marcia Yudkin opened up many new doors for me with this book for online marketing. I gave me a quick broad understanding of the internet and the world of marketing online. I have since gone on to expand my knowledge by my own adventures online, but this book I read early on and it truly helped me get started. I managed to take a great deal of the data I learned in this book and apply it to my own business's new ventures online, and developed my own unique niche and identity for my website though some of the tidbits I found in this book. I highly recommend it to anyone seeking to learn some basics of online marketing.

Marcia writes from having lived the experience of marketing online to its fullest. Back in 1994 she was one of the editorial contributors to the small business bulletin board I led on the Prodigy® Network. I could always count on her to keep our bulletin board community conversations lively with her witty contributions. Readers will find her writing quick to read and easy to digest.

The book was revised and updated in a second edition published in 1999. There is enough new material in the second edition, that I would still recommend it as a purchase in 2003. I could not find the second edition mentioned on Amazon.com but I believe it can be still be ordered from the author's website at http://www.yudkin.com.