Tom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journal says, Mr. Spoelstra is one of those guys who thinks 'out of the box'. In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer's attention. His 17 Ground Rules--tested and proven--in sports and business, show how to differentiate yourself from your competitors. The focus is on measurable results that impact your bottom line--without big marketing and advertising budgets. Going beyond marketing theory his approach encourages you to push the outrageous envelope to gain immediate sales. Not just for sales and marketing folks --this book is for anyone who influences the course and attitude of your company.
I spent most of my adult life running pro sports teams, first NBA teams and then a group of seven minor league baseball teams.
With each job, there was a tremendous amount of travel. In fact, several years ago I passed the two million mile mark on United Airlines. That was clearly an indictment to my lifestyle. However, with all those miles I read and I wrote and when I got tired sitting on a plane or a hotel room I would read and write some more. My fifth book, Marketing Outrageously, became a Wall Street Journal best-seller.
And then, Amazon Kindle came out. I loved it. Someplace along the line I vowed never to read a book that wasn't on Kindle. (That vow didn't last, but most of the books I read are on Kindle.) Kindle also got me thinking about my own writing.
I wrote Red Chaser, a novel about the 1950s, the Cold War and the Brooklyn Dodgers. I didn't even go to a mainstream publisher. I only wanted it on Kindle. After all, it's projected that there will be 28 million of these devices out there in three or four years. Wow, this gives an author the opportunity to reach readers on a direct path. I could market this any way I wanted.
For the past year, Red Chaser has been in the top 2% of Kindle books sold. While I would like to push it further up the charts, it has encouraged me to write another novel. I need to do some more editing, but it will be coming out this year.
So, if you like my writing, here's an opportunity to like more of it. Read Red Chaser and let me know what you think of it. My personal email is findjon@msn.com.
Happy reading!
