Most helpful critical review
2 of 3 people found the following review helpful
Ad-Age votes got this one wrong, I'd take a pass
on September 18, 2013
I like to listen to an entire book before making a decision on the quality. But when I cannot even finish it, more than 3 times, I am done.
Maybe I am the wrong audience for this specific type of marketing topic. The author spends the first few chapters on the history of marketing. While in general I would find this interesting, it went back way too many years, a few hundred if I recall.
The other 3 major issues I had are:
1. While sometimes author as narrator is great, here I felt as though I was in a high school class being lectured. I even felt like asking, "Will this be on the test?". In my opinion, the tone, the author takes could be a lot better
2. If you want to teach me something, PLEASE, give me a lot of various, real life examples. OK, I get it, you worked @ HP, you substitute 'participant' for 'consumer', and you did some good work on an HP printer campaign(s). But how about some more, varied, examples
3. The author has created an equation to help explain her thoughts, theories and intentions. OK, I get it, but starting out every chapter repeating it. Then letting me know which part of the formula we're working on? Again, I felt as though I was being lectured to.
Again, while I don't work at a company the size of HP, maybe this title is better suited to people that do.