The Marketing Phrase Book is a comprehensive thesaurus of marketing phrases. This huge, one-stop resource is designed to help everyone with a product, service or idea to sell create dynamic promotional material quickly and easily. Thousands of positive, action-oriented phrases are organized by key word in easy-to-use bulleted lists with cross-referencing and rich alternative word choices. At 436 pages, the book is loaded with specialized bonus sections dealing with Telemarketing, the Internet and Technology, Contests and Sweepstakes, Saying Thank You, Power Words, Color Names, Envelope Teasers and much, much more. The book also acts as a giant idea bank designed to spark fresh new marketing concepts adaptable to all needs and media, including the Web. The priceless core vocabulary of selling is finally all in one place - at the fingertips of anyone who wants to make their profits grow.
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Book Description
Editorial Reviews
Review
If you can spare an inch or two on the bookshelf, the Marketing Phrase Book will provide you with words and terms designed to create winning promotional pieces. -- Contact, Canada's Sales and Marketing Magazine, May, 1998.
Looking for tricks on how to sell a new client's products? Want to come up with some copy that will knock the socks off your boss? Sure you are; all businesses depend on successful promotions for survival. Order the Marketing Phrase Book by Gail Hamilton and be on your way to writing sales and promotional copy that could sell ice to Eskimos. This informative book from Hamilton House publications is packed with "power words" that are the indispensable jargon of marketers; crucial bridge words which smoothly link ideas; suggestions for that all- important reply coupon; hundreds of attention-getting, ready-to-use exclamations; synonyms; and a chart which allows you to combine words from two lists to produce a compelling and motivational title for sales. This handy book can aid your marketing at all levels and save you the cost of hiring outside experts to spice up your marketing campaigns. -- Target Marketing Magazine, March 1998. Copyright 1998 Target Marketing/North American Publishing Co. All rights reserved. Reprinted with permission. --This text refers to an alternate Paperback edition.
Looking for tricks on how to sell a new client's products? Want to come up with some copy that will knock the socks off your boss? Sure you are; all businesses depend on successful promotions for survival. Order the Marketing Phrase Book by Gail Hamilton and be on your way to writing sales and promotional copy that could sell ice to Eskimos. This informative book from Hamilton House publications is packed with "power words" that are the indispensable jargon of marketers; crucial bridge words which smoothly link ideas; suggestions for that all- important reply coupon; hundreds of attention-getting, ready-to-use exclamations; synonyms; and a chart which allows you to combine words from two lists to produce a compelling and motivational title for sales. This handy book can aid your marketing at all levels and save you the cost of hiring outside experts to spice up your marketing campaigns. -- Target Marketing Magazine, March 1998. Copyright 1998 Target Marketing/North American Publishing Co. All rights reserved. Reprinted with permission. --This text refers to an alternate Paperback edition.
From the Publisher
A comprehensive reference, the Marketing Phrase Book, Professional Edition is meant to put everything to you need to market in one place. And we've made it so easy! The phrases are organized alphabetically by key word. Look up your key word, find a vast selection of ready-to-use promotional phrases containing that word, complete with cross- referencing and tons of synonyms. The information is presented in clear, user-friendly bulleted lists for speedy reference. Add the name of your product or service and your promotions start selling immediately.
And that's not all! You also get these very valuable extras:
Mix and match combinations to Name that Sale
Pages of attention-gripping Exclamations to make customers take notice
Persuasive wordings for your all-important Reply Coupon
Hard-working Utility Phrases to help your ideas really flow
Power Words - the priceless core vocabulary of selling. The most dynamic "trigger" words in marketing, such as "amazing", "unbeatable", "reliable", "winning", "state-of-the-art", etc. are grouped by idea so put your finger on the one with the biggest sales punch for you.
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful:
5.0 out of 5 stars
CRUCIAL TOOL FOR MARKETING SUCCESS,
By Raleigh Pinskey (Arizona) - See all my reviews
This review is from: Marketing Phrase Book (Paperback)
Power words made more powerful. Pick a word like brand, passion, or support and Gail will give you phrases that can begin or end your letters, sales materials, Web pages, speeches, promtions and advertising. In used it to draft my second set of sales letters for my book "101 Ways to Promote Yourself." Those letters pulled more sales than the first set. Brilliant book. Easy to work in. Raleigh Pinskey.com
1 of 1 people found the following review helpful:
4.0 out of 5 stars
A word for every reason!,
By
This review is from: Marketing Phrase Book (Paperback)
This is one powerful thesaurus of proven-effective words & phrases to help create successful promotions for anything.If you produce your own advertising then this book is a must - it's the easy way to increase your sales & free up precious time for your business & not grubbing around for the right words to say what you want to people to know. This book assures that you will get more attention faster, reach more people & never have to struggle for words again. Time is expensive - why waste it hunting when you can open up this book & everything you've ever wanted to say about your widget is there waiting for you? Be not surprised - every word in this well-laid out book - you already know - it's simply that you haven't organized them according to their use. Take Enjoy, for example: Make them a pleasure to enjoy - Dream of enjoying - Everything you need to enjoy - Go on, enjoy the goodness of... & so forth. What a remedy for the blahs! What an infusion of succinct commands! Utilitarian words become lively tips; adding value & scope to your thoughts, to your communications. If you are reaching out to people; if you're feeling stale; if you want to be noticed - keep a copy of this book close at hand & dive into it at least once a day to refresh your palette & keep up your pep - it's better than coffee - with no side effects!
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