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2 Reviews
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4 of 4 people found the following review helpful:
4.0 out of 5 stars
Terrific book for Marketeers,
By A Customer
This review is from: Marketing Plan: A Pictorial Guide for Managers (Paperback)
I have read this book over 20 times. I have purchased 5 copies and given them away to clients. This book is wonderful for helping you create a marketing plan. The cartoons make it easy to read (what is inherently a boring subject) about marketing plans.
4.0 out of 5 stars
A great 101-level marketing comic for non or new marketers,
By Olivier F Fontana "Olivier" (WA, USA) - See all my reviews
This review is from: Marketing Plan: A Pictorial Guide for Managers (Paperback)
I have been using this book/comic for a several years to give some high level fun-reading view on Marketing to non, new or aspiring marketeers. It works great and really help them get a good overview of ALL the aspects of marketing. That marketing is not marcom or advertising it's much much more.
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Marketing Plan in Colour (Chartered Institute of Marketing) by Malcolm McDonald (Paperback - June 23, 2000)
Used & New from: $2.81
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