A Marketing Plan for Life: 12 Essential Business Principles to Create Meaning, Happiness, and True Success [Paperback]

Robert Michael Fried (Author)

Book Description

Publication Date: January 4, 2005

12 ESSENTIAL BUSINESS PRINCIPLES TO CREATE
MEANING, HAPPINESS, AND TRUE SUCCESS

ROBERT MICHAEL FRIED

After years of focusing on our career, it's easy to lose sight of what's important in the rest of our lives. Fortune 500 marketing strategist, Robert Michael Fried shows how the same skills and principles you've used to achieve professional success can help you reach your personal goals too - by creating A Marketing Plan for Life (Perigee Trade Paperback; January 2005; $15.95 U.S.).

Fried advises us that the same strategies that result in having a good career can help us define what really matters most in our personal lives as well.

Fried's twelve-point system helps the reader achieve a fuller, more balanced life/work plan:

* Define the business you're in ( Figure out who you are and who you want to become.
* Assess the market (Capitalize on your strengths.
* Create "targets of opportunity" (Make your dreams a reality.

A Marketing Plan for Life provides a definitive roadmap to help us discover our true purpose in life so we can achieve meaning, happiness and true success.

Editorial Reviews

About the Author

Robert Michael Fried is a cofounder of the ThirdWind Company, dedicated to helping people discover what matters to them most. He conducts Marketing Plan For Life Seminars around the world and has been a guest lecturer at Cornell, UCLA, USC, and many other universities. He still has strong ties to the corporate community, having worked with Motorola, Quasar Electronics, Eddie Bauer, and Laura Ashley as a Fortune 500 strategist.

Product Details

• Paperback: 208 pages
• Publisher: Perigee Trade (January 4, 2005)
• Language: English
• ISBN-10: 0399530657
• ISBN-13: 978-0399530654
• Product Dimensions: 9.1 x 7.3 x 0.7 inches
• Shipping Weight: 8 ounces (View shipping rates and policies)
• Average Customer Review: 4.9 out of 5 stars  See all reviews (24 customer reviews)
• Amazon Best Sellers Rank: #809,091 in Books (See Top 100 in Books)

More About the Author

Fortune 500 marketing strategist Robert Michael Fried has guided the marketing and licensing direction for companies like Motorola, Nautilus, bebe eyewear, Revlon eyewear, Marantz stereo, the Planet line of environmentally-friendly products and several Silicon Valley high-tech firms. He is a frequent guest lecturer on corporate and college campuses including Medtronic, Wells Fargo, NYU, UCLA, USC, Providence College and The Naval Post Graduate School. He is the founder of Brandmark Marketing Consulting and Thirdwind, a company dedicated to empowering people to achieve their professional and personal goals. He lives in Carmel, California, above the sea.

Customer Reviews

Most Helpful Customer Reviews

7 of 7 people found the following review helpful:

5.0 out of 5 stars Wow! What an experience.. this really works., September 20, 2005

By 

Warren L. Whitlock "BestSellerAuthors.com" (Vegas) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: A Marketing Plan for Life: 12 Essential Business Principles to Create Meaning, Happiness, and True Success (Paperback)

I've read thousands of books like this one, and had fairly low expectations when I started reading this book. After all, it doesn't pretend to break new ground with primary research.

As you go through the 12 steps, you begin to realize that Fried is covering ALL the important things you should be working on. This is more than a checklist, it's a tool for life planning in a smart small package.

I started off thinking this would be a good resource for my children and young adults (it is).. but before I was through, I was examining my own life choices, and found some great joy in most of it, with some concrete ideas about changes I'd like to make.

I judge a book like this on it's ability to stimulate my thinking. One idea is worth the purchase price. However, in this case, I got WAY MORE than I bargained for... and a marketing plan for the rest of my life.

4 of 4 people found the following review helpful:

5.0 out of 5 stars formerly a rudderless ship, July 14, 2005

By 

H.P.S. - See all my reviews

This review is from: A Marketing Plan for Life: 12 Essential Business Principles to Create Meaning, Happiness, and True Success (Paperback)

I have some how suddenly arrived in my early thirties and am busy with a career that has advanced in no particular direction; the "rudderless ship". By the time I was half way through the first chapter I was already feeling a more active influence on my own future. I highly recommend the book to anybody who is trying to master their own destiny. Or simply trying to make more time for important things that have become obscured by the pace of every day life.

There is no need for a marketing / business education to "get" the lessons of A Marketing Plan for Life. The information and exercises in each chapter are very accessible. The anecdotes which are perfectly placed throughout illustrate how some of the greatest thinkers of all time commented on issues that the author has you exploring at that point in the book.

4 of 4 people found the following review helpful:

5.0 out of 5 stars Life Planning with a Practical Heart, January 28, 2005

By 

J. Rouen (NYC) - See all my reviews

This review is from: A Marketing Plan for Life: 12 Essential Business Principles to Create Meaning, Happiness, and True Success (Paperback)

When a friend recommended this to me recently I was expecting Fried's Marketing Plan for Life to be a huckster-ish, self-help guide. Its basic premise is how to use analytical business techniques for personal and emotional self-assessment to help identify true life goals and figure out how to achieve them. This book helps you interpret your emotions, strengths and weaknesses in order to incorporate them concretely into everyday life. Too many of us save our best selves for work and never think about how to apply well-developed skills to personal advantage. So, instead of cynical self-help, Robert Fried's Marketing Plan for Life leads you to deep insight with a practical heart.