Marketing/Planning Library and Information Services: [Hardcover]

Darlene E. Weingand (Author)

Book Description

ISBN-10: 1563086123 | ISBN-13: 978-1563086120 | Publication Date: October 15, 1999 | Edition: 2 Sub

Framing sound marketing principles within the context of customer service, Weingand demonstrates how current marketing ideas and strategies can contribute to effective library and information center management. This new edition of Weingand's practical handbook gives a broad overview of the entire marketing/planning system-from a working definition of marketing, creating a marketing team, and developing a mission to conducting a marketing audit, setting goals, creating an action plan, designing and pricing the product, connecting to customers, promoting services, and evaluating the end result. In each of these areas, Weingand has updated the information, added new scenarios and figures, even restructured some of the concepts. Special attention is given to the relationship between the library's mission and vision, and a more thorough discussion of budgetary considerations is offered. A new chapter that focuses on the future and the library's role in the next millennium concludes the work. This basic g

Editorial Reviews

Review

"This is an impressive work that should be extremely useful to scholars and students in academic libraries."

About the Author

DARLENE E. WEINGAND is Professor Emerita at the University of Wisconsin-Madison and an Adjunct Professor of Information and Computer Science, University of Hawaii, Manoa.

Product Details

• Hardcover: 187 pages
• Publisher: Libraries Unlimited; 2 Sub edition (October 15, 1999)
• Language: English
• ISBN-10: 1563086123
• ISBN-13: 978-1563086120
• Product Dimensions: 9.1 x 5.9 x 0.8 inches
• Shipping Weight: 1.1 pounds (View shipping rates and policies)
• Amazon Best Sellers Rank: #147,344 in Books (See Top 100 in Books)

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