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2 Reviews
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Average Customer Review
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5.0 out of 5 stars
The best of two worlds
This book combines the knowledge of excellent scholars of marketing in a clear and structured format which is accessible to undergraduates. In addition, the cases and other teaching materials provide excellent support.
Published on March 2, 2001
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7 of 12 people found the following review helpful:
2.0 out of 5 stars
Just Another Graduate Marketing Book
This book is no better than any of the other graduate level marketing books that are available. You might think that since this book has 15 authors it might have something that books with only 3 authors lacks. But, if you thought this you'd be wrong. This book offers nothing new and its extremely high price makes it even less appealing.
Published on March 28, 2000
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Most Helpful First | Newest First
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5.0 out of 5 stars
The best of two worlds,
By A Customer
This review is from: Marketing: Best Practices (Hardcover)
This book combines the knowledge of excellent scholars of marketing in a clear and structured format which is accessible to undergraduates. In addition, the cases and other teaching materials provide excellent support.
7 of 12 people found the following review helpful:
2.0 out of 5 stars
Just Another Graduate Marketing Book,
By A Customer
This review is from: Marketing: Best Practices (Hardcover)
This book is no better than any of the other graduate level marketing books that are available. You might think that since this book has 15 authors it might have something that books with only 3 authors lacks. But, if you thought this you'd be wrong. This book offers nothing new and its extremely high price makes it even less appealing.
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Most Helpful First | Newest First
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Marketing: Best Practices by Michael R. Czinkota (Hardcover - August 3, 1999)
$115.95
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