M: Marketing 2e is the newest principles of marketing textbook from Dhruv Grewal and Michael Levy, and was created with students' and professors' needs in mind.
Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts.
Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students.
Online gradable assignments are provided to utilize the power of the web, making projects more fun for students and automatically grade materials to support instructors.
M:Marketing 2e also includes unmatched teaching support.
Dhruv Grewal, PhD (Virginia Tech), is the Toyota Chair in Commerce and Electronic Business and a professor of marketing at Babson College. His research and teaching interests focus on marketing foundations, marketing research, retailing, pricing, and valuebased strategies. He was awarded the 2005 Lifetime Achievement in Behavioral Pricing Award by Fordham University. He is a "Distinguished Fellow" of the Academy of Marketing Science. He has also coauthored Marketing Research (2004, 2007). Professor Grewal has published over 70 articles in journals such as Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of Retailing, and Journal of the Academy of Marketing Science. He currently serves on numerous editorial review boards, including Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Interactive Marketing, and Journal of Public Policy & Marketing. He served as co-editor of Journal of Retailing from 2001-2007.
Professor Grewal has won many awards for his teaching including, 2005 Sherwin-Williams Distinguished Teaching Award, SMA, 2003 AMA Award for Innovative Excellence in Marketing Education, 1999 AMS Great Teachers in Marketing Award, Executive MBA Teaching Excellence Award (1998), School of Business Teaching Excellence Awards (1993, 1999), and Virginia Tech Certificate of Recognition for Outstanding Teaching (1989). He co-chaired: 1993 AMS Conference, 1998 Winter AMA Conference, a 1998 Marketing Science Institute Conference, 2001 AMA doctoral consortium, and 2006 Summer AMA Conference.
Professor Grewal has taught executive seminars and courses and/or worked on research projects with numerous firms, such as IRI, TJX, Radio Shack, Telcordia, Monsanto, McKinsey, Ericsson, AT&T, Motorola, Nextel, FP&L, Lucent, Sabre, Goodyear Tire & Rubber Company, Sherwin Williams, and numerous law firms. He has taught seminars in the U.S., Europe, and Asia.
This review is from: M: Marketing with Premium Content Access Card (Paperback)
Purchased the book in May for a fast-paced intense marketing class. Book came with "Premium Content Access Card". Was supposed to be able to access online tutorials, videos and online testing. Website not up! No access. Website is now up but still incomplete. No videos. What a rip off! Class is over and we although we paid for the Premium Content, all we got was the book. Good book, bad experience!
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This review is from: M: Marketing with Premium Content Access Card (Paperback)
I purchased this book for the course I'm taking and had to use the Connect Access online in order to do quizzes, homework and tests. McGraw-Hill needs to get their crap together. The book isn't so bad but like another reviewer said, the line breaks and bubbles are unnecessary and break up the information too much. It's good reading but difficult to follow with so many breaks in there.
My main concern though is the ISBN and Connect. I bought the book. EXACT same book as being used in the course but since the ISBN was different, I was screwed out of using the code that came with my book. I had to fork over another $20 just to use the damn website. This is absolutely and utterly ridiculous. The books are identical and exactly the same yet for some reason, they have the online broken up into multiple ISBN sections. THEY ALL PERTAIN TO THE SAME BOOK! If you have bought a code, you should be able to use it on the entire Access regarding this book. I have never been this angry at such a dumb company and this is my first review of a book. If I don't have to buy another McGraw-Hill product, then good riddance.
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This review is from: M: Marketing with Premium Content Access Card (Paperback)
The book arrived great, but the access card send did not work for the book I bought. I now need to purchase a seperate card, so it wasn't a good deal for me if I still need to buy somthing I thought I was getting in the first place.
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