About the Author
Philip Kotler, Ph.D is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management at Northwestern. He is the author of multiple titles including "Marketing Management 5e", "Principles of Marketing 8e", and the most recent trade title "Kotler on Marketing."Paul Bloom, Ph.D is Professor of Marketing at the University of North Carolina. He also consults and is active in the America Marketing Association.Thomas Hayes, Ph.D is a Professor of Marketing at Xavier University, Ohio.