Marketing and Promoting Your Own Seminars and Workshops [Paperback]

Fred Gleeck (Author)

Book Description

ISBN-10: 0936965088 | ISBN-13: 978-0936965086 | Publication Date: February 13, 2003

The definitive book on how to market and promote your own seminars, workshops and other events. This book is packed with immediately useable information on how-to-do-it. No theory. No pie in the sky mumbo jumbo. This is information that you can use to immediately start making BIG money as a seminar promoter/speaker. No matter what field you're in this book will show you how to make a minimum of $250,000 a year marketing and promoting your own seminars and workshops.

Editorial Reviews

Review

"Actionable ideas and content." -- James Farnham, Seminar Participant

"It was beyond nuts and bolts to numerous 'inside info" ideas. -- Martha Snee, Seminar Attendee

"This seminar saved me the time and trauma of having to learn what people in the business already know." -- David Anderson, Seminar Participant --This text refers to an out of print or unavailable edition of this title.

About the Author

Fred Gleeck has done well over 1300 self-promoted seminars in the past 16 years. He has NEVER lost money on any of them. For 4 years, Fred was a speaker for CareerTrack, the country's largest public seminar company. While there he was their top rated speaker in both sales and customer ratings in every topic he did. He is also the author of Speaking for Millions (The Inside Story on How to Make Really Big Money as a Professional Speaker) and Consulting Secrets to Triple Your Income. He is based in both Las Vegas and New York City.

Product Details

• Paperback: 188 pages
• Publisher: Fred Gleeck (February 13, 2003)
• Language: English
• ISBN-10: 0936965088
• ISBN-13: 978-0936965086
• Product Dimensions: 8.3 x 5.4 x 0.6 inches
• Shipping Weight: 8.8 ounces (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars  See all reviews (32 customer reviews)
• Amazon Best Sellers Rank: #241,187 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

100 of 102 people found the following review helpful:

2.0 out of 5 stars Buyer beware!, June 27, 2005

By 

Brian A. Dunning (Laguna Niguel, CA USA) - See all my reviews
(REAL NAME)   

This review is from: Marketing and Promoting Your Own Seminars and Workshops (Paperback)

I was encouraged to buy this book by all of its positive reviews, but was disappointed to find it to be almost completely useless for me. First, our training seminars are reasonably well established: I was looking to better "market and promote" them, as the title of the book says. Unfortunately there are only 2 or 3 pages on this subject in the entire book, and they are little more than recommendations to buy the books & tapes from other promoters that the author works with.

This book does not provide helpful information so much as it plugs the author's many other products that promise to do so. It reads like a self-help book from the 1990's.

I was looking for a professionally presented source of good usable information (something that we provide in our seminars) but instead got a hard lesson on used car salesmanship 101. I am confident that those who leave my seminars got their money's worth, but I expect that Fred Gleeck makes a lot more money at his. Two different ways of doing business, I guess.

24 of 24 people found the following review helpful:

5.0 out of 5 stars Real-World Information to Help You Make Money, March 14, 2003

By 

Cathy Stucker "IdeaLady.com" (Sugar Land, TX USA) - See all my reviews
(VINE VOICE)    (REAL NAME)   

Amazon Verified Purchase

This review is from: Marketing and Promoting Your Own Seminars and Workshops (Paperback)

Fred Gleeck isn't big on theoretical concepts. This book is full of specific information and how-to taken from his experience profitably promoting more than 1300 seminars.

You will find useful ideas all through the book as Fred tells how to create and plan the event, prepare and present your seminar, market effectively, create profitable products for back of the room sales, and follow-up with customers after the seminar. Any randomly-selected page probably has a tidbit of information that will show you how to make (or save) thousands of dollars.

You want theory? There are lots of books out there that will give you that. You want to make money with your seminars? Buy, read and use this book.

60 of 68 people found the following review helpful:

1.0 out of 5 stars Arrogance does not equal expertise, March 29, 2004

By A Customer

This review is from: Marketing and Promoting Your Own Seminars and Workshops (Paperback)

I bought this book, hoping to improve attendance at some workshops I teach for my employer. Our clients pay a nominal fee for the class, so it is important that we market the class effectively to gain participants. I currently have a very successful "following", and gain new clients all the time. Still, it is important to seek new clients actively. I hoped Mr. Gleeck's book would help me to do that.

Mr. Gleeck's advice may work in a hard-core sales environment, but in the real world of adult training and consulting his advice would put me out of business! I am speaking particularly of his advice regarding delivery of the workshop. For example, he advises us to use self-depreciating humor to gain clients and win over our audience. I fail to see how telling the client I'm a schmuck will make him/her trust my knowledge enough to take my class!

The book was actually painful to read. Mr. Gleeck had an arrogant tone throughout the book. I'm glad he thinks he's wonderful because his advice was useless to me. Honestly, I am extremely sorry I wasted the money, and the time, on this book.