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Marketing and Promoting Your Own Seminars and Workshops Paperback – February 13, 2003

ISBN-13: 978-0936965086 ISBN-10: 0936965088

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Marketing and Promoting Your Own Seminars and Workshops + How to Make it Big in the Seminar Business + How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
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Product Details

  • Paperback: 188 pages
  • Publisher: Fred Gleeck (February 13, 2003)
  • Language: English
  • ISBN-10: 0936965088
  • ISBN-13: 978-0936965086
  • Product Dimensions: 8.3 x 5.4 x 0.6 inches
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (40 customer reviews)
  • Amazon Best Sellers Rank: #398,246 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Actionable ideas and content." -- James Farnham, Seminar Participant

"It was beyond nuts and bolts to numerous 'inside info" ideas. -- Martha Snee, Seminar Attendee

"This seminar saved me the time and trauma of having to learn what people in the business already know." -- David Anderson, Seminar Participant --This text refers to an out of print or unavailable edition of this title.

About the Author

Fred Gleeck has done well over 1300 self-promoted seminars in the past 16 years. He has NEVER lost money on any of them. For 4 years, Fred was a speaker for CareerTrack, the country's largest public seminar company. While there he was their top rated speaker in both sales and customer ratings in every topic he did. He is also the author of Speaking for Millions (The Inside Story on How to Make Really Big Money as a Professional Speaker) and Consulting Secrets to Triple Your Income. He is based in both Las Vegas and New York City.

More About the Author

Fred Gleeck is an information marketer. He was born in Osaka, Japan and raised in Manila in the Philippines. Growing up he was a competitive golfer and deluded himself into thinking he could play professionally. Once that option was ruled out, he studied Marketing and Psychology at the University of Florida. He then went on to get his Masters in International Business. Fred is the author of over 20 books on marketing and internet marketing related topics. He not only creates and markets his own information products, he coaches and mentors others to do the same. For more information about him, please visit his main site: FredGleeck.com

Customer Reviews

4.2 out of 5 stars
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See all 40 customer reviews
I highly recommend it too anyone looking to make money in the seminar business.
Mark Eldridge
Unlike a lot of books I have read, this one I highlighted and wrote notes in the margin throughout.
Karen E. Lay
This book will teach you everything you need to know about the seminar business.
Richard H Frishman

Most Helpful Customer Reviews

114 of 119 people found the following review helpful By Brian A. Dunning on June 27, 2005
Format: Paperback Verified Purchase
I was encouraged to buy this book by all of its positive reviews, but was disappointed to find it to be almost completely useless for me. First, our training seminars are reasonably well established: I was looking to better "market and promote" them, as the title of the book says. Unfortunately there are only 2 or 3 pages on this subject in the entire book, and they are little more than recommendations to buy the books & tapes from other promoters that the author works with.

This book does not provide helpful information so much as it plugs the author's many other products that promise to do so. It reads like a self-help book from the 1990's.

I was looking for a professionally presented source of good usable information (something that we provide in our seminars) but instead got a hard lesson on used car salesmanship 101. I am confident that those who leave my seminars got their money's worth, but I expect that Fred Gleeck makes a lot more money at his. Two different ways of doing business, I guess.
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27 of 27 people found the following review helpful By Cathy Stucker VINE VOICE on March 14, 2003
Format: Paperback Verified Purchase
Fred Gleeck isn't big on theoretical concepts. This book is full of specific information and how-to taken from his experience profitably promoting more than 1300 seminars.
You will find useful ideas all through the book as Fred tells how to create and plan the event, prepare and present your seminar, market effectively, create profitable products for back of the room sales, and follow-up with customers after the seminar. Any randomly-selected page probably has a tidbit of information that will show you how to make (or save) thousands of dollars.
You want theory? There are lots of books out there that will give you that. You want to make money with your seminars? Buy, read and use this book.
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29 of 31 people found the following review helpful By Mark Eldridge on May 13, 2002
Format: Paperback
Whether you're just getting started doing seminars or a seasoned pro, Fred Gleeck has packed this book with a ton of useful information that can make your seminars very profitable!
With 15 years personally in the seminar industry myself, I've made an incredible income, but have lost a lot as well. Using Fred's seminar system I've learned how "He has never lost money on a seminar he promoted".
Plus he covers:
Designing and creating your seminar
The seminar success formula TR=SR+PS+CB
Key ways to promote and getting others to promote you
The best days/months and cities to do seminars
Delivering content rich seminars
How to develop and sell your backend product line
And a great resource list with names and contact info
Don't even consider doing a seminar without first reading this book, it will save you time and prevent you from making costly mistakes. This is the best investment you'll ever make as you enter or continue doing seminars. I highly recommend it too anyone looking to make money in the seminar business.
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68 of 81 people found the following review helpful By A Customer on March 29, 2004
Format: Paperback
I bought this book, hoping to improve attendance at some workshops I teach for my employer. Our clients pay a nominal fee for the class, so it is important that we market the class effectively to gain participants. I currently have a very successful "following", and gain new clients all the time. Still, it is important to seek new clients actively. I hoped Mr. Gleeck's book would help me to do that.
Mr. Gleeck's advice may work in a hard-core sales environment, but in the real world of adult training and consulting his advice would put me out of business! I am speaking particularly of his advice regarding delivery of the workshop. For example, he advises us to use self-depreciating humor to gain clients and win over our audience. I fail to see how telling the client I'm a schmuck will make him/her trust my knowledge enough to take my class!
The book was actually painful to read. Mr. Gleeck had an arrogant tone throughout the book. I'm glad he thinks he's wonderful because his advice was useless to me. Honestly, I am extremely sorry I wasted the money, and the time, on this book.
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46 of 54 people found the following review helpful By M. Katherine Cassidy on May 17, 2006
Format: Paperback
Although the book was quite informative, the author was less that stellar in his follow up or even on making good on the "generous offer' he makes in his book (on the bottom of every page of the entire book). As a matter of fact, I sent the email requesting the "half hour teleconference", that he offers on page viii, he writes that this is was worth a minimum of $350. And I am sad to say that this was his reply:

Thanks for the feedback.

I suggest you unsubscribe. That way you will no longer get the emails.

Thanks,

Fred

On Wednesday, May 17, 2006, at 03:39AM, Kathi Cassidy

<kathicassidy@yahoo.com> wrote:

>Dear Fred,

>

>I must say, I expected more from you in the way of

>follow up. After reading your book I was excited to

>learn more from you, so I signed up for your

>newsletter (big disappointment, there) and requested

>the telephone consult you so generously offered (but

>did not deliver on).

>

> While I still have not heard from you or a staff

>member to set up a time to conduct this "free

>telephone consult", I am receiving a deluge of emails,

>all giving me the very same information that was in

>your book.

>

> I must say, Fred, you are not following your own

>advise (give the customer more than the expect). And

>now you send me emails promoting a seminar in Europe!

>Why would I travel that far to just to be disappointed

>again?
Read more ›
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