Marketing and Promoting Your Own Seminars and Workshops [Audio Cassette]

Fred Gleeck (Author)

Book Description

Publication Date: January 6, 2001

If you want to learn how to make BIG money doing seminars, this is the program for you. You'll be learning from someone who does them an average of 90 times a year. In this comprehensive one day seminar on audio tape you'll learn: The most important formula in the seminar business (TR=SR+PS+CB) that less than 1% of seminar promoters TRULY understand; How to select a topic to do seminars about and how to design a title that will maximize your response; Ways to maintain your database: your single most valuable asset as a semianar provider; Creative ways to establish yourself as an expert to increase seminar enrollment; How to use e-mail marketing to increase attendance with a minimum of cost; Techniques to maximizing the response to any direct mail campaign you use to promote your events; When and where it makes sense to use FREE seminars; Properly pricing your seminars to maximize your total revenue; Which days and months are the best for giving seminars and which days you MUST avoid; When and how to use newspaper advertising to promote a seminar and which section to use; How to effectively use DIRECT MAIL to promote your seminar; What the differences are between saminars, bootcamps and workshop and why you need to keep the terminolgy straight; When and how to use magazines to promote any of your events; How to use joint ventures to increase response and lower your promotional costs by over 50%; Tips and techniques to generating publicity for your events; Tips to assessing your competition and what you need to look for and carefully observe; Why and how you must always test your seminar; How to choose cities and locations for you to do your seminars and other events; Why you MUST accept credit cards if you are to succeed; How to design your seminar workbook for maximum effectiveness; Tips to making the seminar itself a smashing success; How to select the proper room set-up for your event; What 3 things you must do first thing in the morning before any seminar; Systems to dealing with dissatisfied partiipants; When to use outside speakers and how to compensate them; Why you MUST audio and/or video tiape every event you do; How to maximize your sales of products from the platform; Tips to generating more consulting business every time you do an event; and MUCH, MUCH more! This program also comes with a manual that was handed out at the live seminar.

Editorial Reviews

Review

"Actionable ideas and content." -- James Farnham, Seminar Participant

"It was beyond nuts and bolts to numerous 'inside info" ideas. -- Martha Snee, Seminar Attendee

"This seminar saved me the time and trauma of having to learn what people in the business already know." -- David Anderson, Seminar Participant

About the Author

Fred Gleeck is one of the top experts in the world on seminar marketing. He has done over 1300 one day seminars over the past 15 years. Most of those he has promoted himself. Fred is the owner of a Fred Gleeck Productions, an information marketing and consulting firm that generates most its business via semianr marketing. Audiences have rated his presentations a 9.6 on a scale of 1 - 10. He is also the author of "Selling Products from the Platform" as well as a number of other books.

Product Details

• Audio Cassette
• Publisher: Fred Gleeck Productions (January 6, 2001)
• ISBN-10: 0936965193
• ISBN-13: 978-0936965192
• Product Dimensions: 11.5 x 10.2 x 1.2 inches
• Shipping Weight: 1.7 pounds
• Average Customer Review: 4.2 out of 5 stars  See all reviews (32 customer reviews)
• Amazon Best Sellers Rank: #9,992,488 in Books (See Top 100 in Books)

More About the Author

Fred Gleeck is an information marketer. He was born in Osaka, Japan and raised in Manila in the Philippines. Growing up he was a competitive golfer and deluded himself into thinking he could play professionally. Once that option was ruled out, he studied Marketing and Psychology at the University of Florida. He then went on to get his Masters in International Business. Fred is the author of over 20 books on marketing and internet marketing related topics. He not only creates and markets his own information products, he coaches and mentors others to do the same. For more information about him, please visit his main site: FredGleeck.com

Customer Reviews

Most Helpful Customer Reviews

100 of 102 people found the following review helpful:

2.0 out of 5 stars Buyer beware!, June 27, 2005

By 

Brian A. Dunning (Laguna Niguel, CA USA) - See all my reviews
(REAL NAME)   

This review is from: Marketing and Promoting Your Own Seminars and Workshops (Paperback)

I was encouraged to buy this book by all of its positive reviews, but was disappointed to find it to be almost completely useless for me. First, our training seminars are reasonably well established: I was looking to better "market and promote" them, as the title of the book says. Unfortunately there are only 2 or 3 pages on this subject in the entire book, and they are little more than recommendations to buy the books & tapes from other promoters that the author works with.

This book does not provide helpful information so much as it plugs the author's many other products that promise to do so. It reads like a self-help book from the 1990's.

I was looking for a professionally presented source of good usable information (something that we provide in our seminars) but instead got a hard lesson on used car salesmanship 101. I am confident that those who leave my seminars got their money's worth, but I expect that Fred Gleeck makes a lot more money at his. Two different ways of doing business, I guess.

24 of 24 people found the following review helpful:

5.0 out of 5 stars Real-World Information to Help You Make Money, March 14, 2003

By 

Cathy Stucker "IdeaLady.com" (Sugar Land, TX USA) - See all my reviews
(VINE VOICE)    (REAL NAME)   

Amazon Verified Purchase

This review is from: Marketing and Promoting Your Own Seminars and Workshops (Paperback)

Fred Gleeck isn't big on theoretical concepts. This book is full of specific information and how-to taken from his experience profitably promoting more than 1300 seminars.

You will find useful ideas all through the book as Fred tells how to create and plan the event, prepare and present your seminar, market effectively, create profitable products for back of the room sales, and follow-up with customers after the seminar. Any randomly-selected page probably has a tidbit of information that will show you how to make (or save) thousands of dollars.

You want theory? There are lots of books out there that will give you that. You want to make money with your seminars? Buy, read and use this book.

61 of 69 people found the following review helpful:

1.0 out of 5 stars Arrogance does not equal expertise, March 29, 2004

By A Customer

This review is from: Marketing and Promoting Your Own Seminars and Workshops (Paperback)

I bought this book, hoping to improve attendance at some workshops I teach for my employer. Our clients pay a nominal fee for the class, so it is important that we market the class effectively to gain participants. I currently have a very successful "following", and gain new clients all the time. Still, it is important to seek new clients actively. I hoped Mr. Gleeck's book would help me to do that.

Mr. Gleeck's advice may work in a hard-core sales environment, but in the real world of adult training and consulting his advice would put me out of business! I am speaking particularly of his advice regarding delivery of the workshop. For example, he advises us to use self-depreciating humor to gain clients and win over our audience. I fail to see how telling the client I'm a schmuck will make him/her trust my knowledge enough to take my class!

The book was actually painful to read. Mr. Gleeck had an arrogant tone throughout the book. I'm glad he thinks he's wonderful because his advice was useless to me. Honestly, I am extremely sorry I wasted the money, and the time, on this book.