Prepare your students for careers in public health, social marketing, health communication, media advocacy, and health promotion with this ideal textbook. Marketing Public Health is the ultimate one-stope guide to every stage of the marketing campaign, from planning to execution to evaluation and refinement. The text contains many case studies, anecdotes, illustrations, and examples. It is written in clear language, with simple terms, and a helpful glossary to help students navigate through unfamiliar terrain.
FREE Two-Day Shipping for Students. Learn more |
|
There is a newer edition of this item:
|
Book Description
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
1 of 14 people found the following review helpful:
5.0 out of 5 stars
no problems,
This review is from: Marketing Public Health: Strategies to Promote Social Change (Paperback)
no problems, in same condition as stated and arrived when they said it would!
Share your thoughts with other customers: Create your own review
|
|
Inside This Book
(learn more)
Browse and search another edition of this book.
Browse and search another edition of this book.
First Sentence:
To confront the chronic disease epidemic that threatens to dominate human health in the twenty-first century, public health practice must begin to focus on far more than providing basic medical care. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
analyzing media coverage, other contractors, marketing theory, public health offering, framing memo, compelling core values, framing public health, oral cancer exam, very strong core value, public health product, designing health messages, public health policy initiatives, health communication programs work, health marketer, public service placement, target adopters, lic health practice, strategy for advancing policy, public health practitioners, recruitment screener, unwholesome demand, social change initiatives, target audience members, formative research, individual health behaviors Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, United States, American Journal of Public Health, Thousand Oaks, San Francisco, Road Crew, Journal of the American Medical Association, Lawrence Erlbaum Associates, National Cancer Institute, Institute of Medicine, National Highway Traffic Safety Administration, Health Education Quarterly, Oxford University Press, New England Journal of Medicine, Newbury Park, Martin's Press, American Public Health Association, African American, Journal of Marketing, The Washington Post, Englewood Cliffs, Social Marketing Quarterly, Public Health Reports, Philip Morris, Certain Trumpet Program Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
To confront the chronic disease epidemic that threatens to dominate human health in the twenty-first century, public health practice must begin to focus on far more than providing basic medical care. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
analyzing media coverage, other contractors, marketing theory, public health offering, framing memo, compelling core values, framing public health, oral cancer exam, very strong core value, public health product, designing health messages, public health policy initiatives, health communication programs work, health marketer, public service placement, target adopters, lic health practice, strategy for advancing policy, public health practitioners, recruitment screener, unwholesome demand, social change initiatives, target audience members, formative research, individual health behaviors Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, United States, American Journal of Public Health, Thousand Oaks, San Francisco, Road Crew, Journal of the American Medical Association, Lawrence Erlbaum Associates, National Cancer Institute, Institute of Medicine, National Highway Traffic Safety Administration, Health Education Quarterly, Oxford University Press, New England Journal of Medicine, Newbury Park, Martin's Press, American Public Health Association, African American, Journal of Marketing, The Washington Post, Englewood Cliffs, Social Marketing Quarterly, Public Health Reports, Philip Morris, Certain Trumpet Program Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
Citations (learn more)
6
books
cite this book:
See all 6 books citing this book
- Social Marketing: Improving the Quality of Life by Philip Kotler on 5 pages
- Global Public Health Communication by Muhiuddin Haider on page 319
- Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause by Philip Kotler in Back Matter
- Marketing Information: A Strategic Guide for Business and Finance Libraries (Monograph Published Simultaneously as the Journal of Business) by Michael R. Oppenheim on page 290
- Epidemiology and the Delivery of Health Care Services: Methods and Applications by Denise M. Oleske on page 308
See all 6 books citing this book
What Other Items Do Customers Buy After Viewing This Item?
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
Listmania!
So You'd Like to...
Look for Similar Items by Category
- Books > Medical Books > Administration & Medicine Economics > Health Care Administration
- Books > Medical Books > Administration & Medicine Economics > Health Care Delivery
- Books > Medical Books > Administration & Medicine Economics > Public Health
- Books > Medical Books > Dentistry > Preventive
- Books > New & Used Textbooks > Medicine & Health Sciences > Administration & Policy > Health Care Delivery
- Books > New & Used Textbooks > Medicine & Health Sciences > Administration & Policy > Public Health
- Books > New & Used Textbooks > Social Sciences > Sociology
- Books > Politics & Social Sciences > Social Sciences
