Marketing Public Health: Strategies to Promote Social Change was designed to help public health practitioners understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives. The first edition has been widely used by public health practitioners at all levels of government and in the private sector as a tool to help run more effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. This thoroughly revised, second edition includes new case studies, written by respected and well-known guest contributors from the front lines and will help illustrate the principles and strategies in a way that makes it immediately apparent to readers how the material can be used in modern, real-life public health campaigns. Current themes in the social marketing world, such as the concept of branding, have also been incorporated into the book in both its narrative and its case studies and examples.
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Inside This Book
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First Sentence:
To confront the chronic disease epidemic that threatens to dominate human health in the twenty-first century, public health practice must begin to focus on far more than providing basic medical care. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
analyzing media coverage, other contractors, marketing theory, public health offering, framing memo, compelling core values, framing public health, oral cancer exam, very strong core value, public health product, designing health messages, public health policy initiatives, health communication programs work, health marketer, public service placement, target adopters, lic health practice, strategy for advancing policy, public health practitioners, recruitment screener, unwholesome demand, social change initiatives, target audience members, formative research, individual health behaviors Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, United States, American Journal of Public Health, Thousand Oaks, San Francisco, Road Crew, Journal of the American Medical Association, Lawrence Erlbaum Associates, National Cancer Institute, Institute of Medicine, National Highway Traffic Safety Administration, Health Education Quarterly, Oxford University Press, New England Journal of Medicine, Newbury Park, Martin's Press, American Public Health Association, African American, Journal of Marketing, The Washington Post, Englewood Cliffs, Social Marketing Quarterly, Public Health Reports, Philip Morris, Certain Trumpet Program Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
To confront the chronic disease epidemic that threatens to dominate human health in the twenty-first century, public health practice must begin to focus on far more than providing basic medical care. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
analyzing media coverage, other contractors, marketing theory, public health offering, framing memo, compelling core values, framing public health, oral cancer exam, very strong core value, public health product, designing health messages, public health policy initiatives, health communication programs work, health marketer, public service placement, target adopters, lic health practice, strategy for advancing policy, public health practitioners, recruitment screener, unwholesome demand, social change initiatives, target audience members, formative research, individual health behaviors Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, United States, American Journal of Public Health, Thousand Oaks, San Francisco, Road Crew, Journal of the American Medical Association, Lawrence Erlbaum Associates, National Cancer Institute, Institute of Medicine, National Highway Traffic Safety Administration, Health Education Quarterly, Oxford University Press, New England Journal of Medicine, Newbury Park, Martin's Press, American Public Health Association, African American, Journal of Marketing, The Washington Post, Englewood Cliffs, Social Marketing Quarterly, Public Health Reports, Philip Morris, Certain Trumpet Program Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
Citations (learn more)
6
books
cite this book:
See all 6 books citing this book
- Social Marketing: Improving the Quality of Life by Philip Kotler on 5 pages
- Global Public Health Communication by Muhiuddin Haider on page 319
- Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause by Philip Kotler in Back Matter
- Marketing Information: A Strategic Guide for Business and Finance Libraries (Monograph Published Simultaneously as the Journal of Business) by Michael R. Oppenheim on page 290
- Epidemiology and the Delivery of Health Care Services: Methods and Applications by Denise M. Oleske on page 308
See all 6 books citing this book
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