This text provides an in-depth understanding of the key principles of marketing that should be incorporated into public health practice. It shows how to apply these principles to planning, implementing, and evaluating public health initiatives that really work. It will guide the reader through the marketing process with dozens of examples, anecdotes, case studies and illustrations drawn from many areas of public health practices. It's written in clear, simple language, and includes a glossary for those unfamiliar with marketing terms.
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First Sentence:
To confront the chronic disease epidemic that threatens to dominate human health in the twenty-first century, public health practice must begin to focus on far more than providing basic medical care. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
analyzing media coverage, other contractors, marketing theory, public health offering, framing memo, compelling core values, framing public health, oral cancer exam, very strong core value, public health product, designing health messages, public health policy initiatives, health communication programs work, health marketer, public service placement, target adopters, lic health practice, strategy for advancing policy, public health practitioners, recruitment screener, unwholesome demand, social change initiatives, target audience members, formative research, individual health behaviors Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, United States, American Journal of Public Health, Thousand Oaks, San Francisco, Road Crew, Journal of the American Medical Association, Lawrence Erlbaum Associates, National Cancer Institute, Institute of Medicine, National Highway Traffic Safety Administration, Health Education Quarterly, Oxford University Press, New England Journal of Medicine, Newbury Park, Martin's Press, American Public Health Association, African American, Journal of Marketing, The Washington Post, Englewood Cliffs, Social Marketing Quarterly, Public Health Reports, Philip Morris, Certain Trumpet Program Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
To confront the chronic disease epidemic that threatens to dominate human health in the twenty-first century, public health practice must begin to focus on far more than providing basic medical care. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
analyzing media coverage, other contractors, marketing theory, public health offering, framing memo, compelling core values, framing public health, oral cancer exam, very strong core value, public health product, designing health messages, public health policy initiatives, health communication programs work, health marketer, public service placement, target adopters, lic health practice, strategy for advancing policy, public health practitioners, recruitment screener, unwholesome demand, social change initiatives, target audience members, formative research, individual health behaviors Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, United States, American Journal of Public Health, Thousand Oaks, San Francisco, Road Crew, Journal of the American Medical Association, Lawrence Erlbaum Associates, National Cancer Institute, Institute of Medicine, National Highway Traffic Safety Administration, Health Education Quarterly, Oxford University Press, New England Journal of Medicine, Newbury Park, Martin's Press, American Public Health Association, African American, Journal of Marketing, The Washington Post, Englewood Cliffs, Social Marketing Quarterly, Public Health Reports, Philip Morris, Certain Trumpet Program Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
Citations (learn more)
6
books
cite this book:
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- Social Marketing: Improving the Quality of Life by Philip Kotler on 5 pages
- Global Public Health Communication by Muhiuddin Haider on page 319
- Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause by Philip Kotler in Back Matter
- Marketing Information: A Strategic Guide for Business and Finance Libraries (Monograph Published Simultaneously as the Journal of Business) by Michael R. Oppenheim on page 290
- Epidemiology and the Delivery of Health Care Services: Methods and Applications by Denise M. Oleske on page 308
See all 6 books citing this book
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