Customer Reviews

Marketing Public Relations

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Although designed as a textbook, the wide range of case studies and real-life examples of public relations done right and wrong abound in this book, making it useful for the PR layperson. Data from today's market gives an up-to-date snapshot of what consumers are really looking for. As an example, those under 30 really do a minimum of cruising for news in newspapers, instead relying on (no surprise) the Internet. However, the same goes for those under age 50. Ignore social media marketing at your peril, then. Other practical primers include setting up a press conference, writing a press release, creating your own resident experts to confidently and skillfully deal with the press, and generating off-line word of mouth. "Three billion+ offline word-of-mouth conversations take place each day," Giannini writes. While intended for college students, business owners and professionals new to any facet of marketing can use this as an easy-to-read launch pad to better public relations. -- Deb Burke, Pocono Business Journal

A spectacularly comprehensive compilation of all the best practices of marketing/public relations today, this book is an absolute must-have for anyone wanting to ramp up their knowldge of how to do PR right. Not just neophytes but longtime practitioners will learn a thing or two from "Marketing Public Relations" as well, chockfull as it is of case studies, traditional media/PR advice and ever-evolving social media relevance. You will learn not only HOW to do things but WHY to do them, thanks to background explanations and deeper details. Perfect for marketing/PR/media/communciations course studies everywhere! As author of a book in a similar vein, and a practicing PR expert for over 30 years, I unhesitatingly recommend this volume. Study it and learn how to be the very best.

The book has a lot to offer to not only established public relations professionals, but especially to the current generation of marketing public relation students. This is a great resource on the latest in public relations. The book is upfront and direct on what public relations professionals need to do. Unlike some textbooks where the author may go on and on for pages about something that they could have said in two sentences, this book is insightful and full of usable content. Most books are full of theory and have little substance; more or less bore you. The material is readable, understandable, and very relevant. I highly recommend you give this book a read.

I bumped into Gaetan Giannini virtually in an online, social networking group and he graciously offered to send me a review copy of this book. I'm very glad we had that chance encounter because this book is a comprehensive guide to modern public relations and marketing that others need to know about.

This book is a textbook but it should gain traction as a modern day playbook for any marketing or PR professional. Gaetan resets the entire public relations foundation in a new landscape of online social media where you have access to the connectors, gatekeepers and media like never before.

Covering topics from the new PR model to press kits, social media, the marcoms mix, media relations, crisis management, creating and pitching stories, networking with bloggers, blogging as a PR strategy and media planning & measurement (just to mention a few), the book delivers plenty of actionable ideas that the reader needs to consider in order to function in the modern media environment in which many of the rules have changed and old media models have been tossed out the window. This book is quite literally a comprehensive course in modern PR and marketing and even seasoned professionals (maybe *especially* seasoned professionals!) will learn new tricks.

I highly recommend this book.

~~Review by the author of the e-book, "How to Build and Manage Your Brand (in sickness and in health)"