Customer Reviews

Marketing: Real People, Real Choices (4th Edition)

5 star:		(8)
4 star:		(3)
3 star:		(2)
2 star:		(0)
1 star:		(1)

 

 

This text gives a great overview of the many aspects of marketing. The text explains all aspects in great theoretical detail with an abundance of real world examples to clearify each point. The text is up to date and the real people, real decisions stories are quite interesting and fitting to the subject of their respective chapters.

The book was easy to read and all important points are highlighted and defined in the page margins.

The study guide which comes with the text helps students remember the key points of each chapters by providing a brief summary of the chapter followed by a number questions of all different types.

This is the second administration text book that I have bought from Pearson Education and I would recommend this book for anyone who is taking or planning on taking an introduction to marketing course at the University or College level or even for those who just wish to know more about the topic of marketing.

I saved big by buying an used International version of this textbook. The printed quality of some of the pages was a little blurry, but otherwise the book was in very good condition.

The product was accurately described and shipping was super-fast. I placed the order on the 5th and had the book 3 business days later. I couldn't be happier!

The following note is not part of the review, it is just to inform people who are interested in buying this INTERNATIONAL VERSION:

Other sellers & sites describe this version as being identical to the U.S. version, except for the front cover. That's not entirely true. The international version is 22 pages off. For example, page 50 of the U.S. version would be page 72 of the international version.

The book is really precise at the term explanations, good examples demonstrate the terms, some interesting aspects of current business world. I like this book a lot, it helped me to get an A in my marketing class.

This book is good. went along perfectly with my school work. Took an principles of marketing class online and used the 5th edition book instead of the 6th edition book and had not one problem. Easy to follow.

This book is very informative. Many real world examples are discussed in the text. I was very impressed with the format to the chapters.

I needed this book for my Marketing class and it is full of real world up to date examples. It is a great book.

This book arrived in good time and was exactly as described so I was happy. It is the same text as the normal one but it is like $100 cheaper I really recommend the international editions to college students because I know they have saved me over $400.

First it should be noted that I bought the e-version so it is possible that my comments may not apply equally to the printed version.

The e-version doesn't have page numbers either in the kindle or on the cloud. Given this a text book, there is homework assigned, by page number. Obviously this is a major pain and makes it virtually impossible to complete homework assignments without having a copy of the printed book to reference to determine which set of problems should be completed (There are several sub-sections in and at the end of each chapter so even knowing the chapter that "problem 3" is from it could still be in any out one of four different "3" spread across a couple of pages)

The text itself is generally weak. Many paragraphs literally repeat themselves verbatim (as in they don't even try to restate a concept for clarity they simply move the same paragraph to another spot in the chapter that relates). Clearly the publisher is padding the book to create the appearance of more material to justify the cost.

I did like the "ripped from the headlines" and the "real choices" as that did help put chapters in context (mostly).

This book has a lot of examples of products that we usually know, so it is easily to understand the concepts.

This thing came in great condition and SOOO much cheaper than the bookstore on campus. It was cheaper to buy it on here than it was to rent it so I couldnt go wrong.