Customer Reviews

Marketing: Real People, Real Choices (5th Edition)

5 star:		(7)
4 star:		(3)
3 star:		(1)
2 star:		(0)
1 star:		(1)

 

 

This text gives a great overview of the many aspects of marketing. The text explains all aspects in great theoretical detail with an abundance of real world examples to clearify each point. The text is up to date and the real people, real decisions stories are quite interesting and fitting to the subject of their respective chapters.

The book was easy to read and all important points are highlighted and defined in the page margins.

The study guide which comes with the text helps students remember the key points of each chapters by providing a brief summary of the chapter followed by a number questions of all different types.

This is the second administration text book that I have bought from Pearson Education and I would recommend this book for anyone who is taking or planning on taking an introduction to marketing course at the University or College level or even for those who just wish to know more about the topic of marketing.

I saved big by buying an used International version of this textbook. The printed quality of some of the pages was a little blurry, but otherwise the book was in very good condition.

The product was accurately described and shipping was super-fast. I placed the order on the 5th and had the book 3 business days later. I couldn't be happier!

The following note is not part of the review, it is just to inform people who are interested in buying this INTERNATIONAL VERSION:

Other sellers & sites describe this version as being identical to the U.S. version, except for the front cover. That's not entirely true. The international version is 22 pages off. For example, page 50 of the U.S. version would be page 72 of the international version.

The book is really precise at the term explanations, good examples demonstrate the terms, some interesting aspects of current business world. I like this book a lot, it helped me to get an A in my marketing class.

This book is good. went along perfectly with my school work. Took an principles of marketing class online and used the 5th edition book instead of the 6th edition book and had not one problem. Easy to follow.

This book is very informative. Many real world examples are discussed in the text. I was very impressed with the format to the chapters.

I needed this book for my Marketing class and it is full of real world up to date examples. It is a great book.

This book has a lot of examples of products that we usually know, so it is easily to understand the concepts.

This thing came in great condition and SOOO much cheaper than the bookstore on campus. It was cheaper to buy it on here than it was to rent it so I couldnt go wrong.

I ordered this book a week before classes started. I had the book within four days of purchasing it. They were quick, cheap (I saved a ton of money compared to our school bookstore)

The textbook sold by facetextbooks is no longer needed for me. So I have to return without unpacking it. When I click at the "return items" I can't choose "Select Reasons". How may I deal with this problem?
Or should I return it through "have a Problem" ?