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4 of 4 people found the following review helpful:
5.0 out of 5 stars
GREAT BOOK !,
By
This review is from: Marketing Research: An Aid to Decision Making (Paperback)
That's one of the best books on marketing research with a simple approach. Subtitle reads "An aid to decision making". But not only to decision making but also to everybody who wants a quick understanding of marketing research. The only thing to say the writer is "thank you" as it has such a simple but powerful approach to marketing research. I am teaching marketing for 10 years and this is one of the simplest book I have ever seen on this mattter. Some special chapters on reliability and validity and internet are unique features of this book. You can be a marketing research instructer or a marketing research student, if you want to know marketing research, just get this book !
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Marketing Research: An Aid to Decision Making by Alan T. Shao (Paperback - December 11, 2006)
$144.95 $118.85
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