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4 Reviews
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0 of 1 people found the following review helpful:
4.0 out of 5 stars great book
The book was in great condition and exactly what I ordered. Much better than some I have purchased at a textbook store on campus.
Published 8 months ago by aaron bailey

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1 of 1 people found the following review helpful:
3.0 out of 5 stars CD not attached
The book itself and student companion web site is great! However, students who will be needing SPSS 17 with the text should be careful when purchasing CD. Only purchase from Pearson and seek advice from web site should there be any problem with installation of SPSS software.
Published 16 months ago by nc


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1 of 1 people found the following review helpful:
3.0 out of 5 stars CD not attached, September 21, 2010
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The book itself and student companion web site is great! However, students who will be needing SPSS 17 with the text should be careful when purchasing CD. Only purchase from Pearson and seek advice from web site should there be any problem with installation of SPSS software.
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0 of 1 people found the following review helpful:
4.0 out of 5 stars great book, May 19, 2011
Amazon Verified Purchase(What's this?)
The book was in great condition and exactly what I ordered. Much better than some I have purchased at a textbook store on campus.
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10 of 20 people found the following review helpful:
5.0 out of 5 stars Great way to learn Marketing Research, January 11, 1999
By A Customer
This review is from: Marketing Research (Paperback)
I used this book along with a Marketing Research class at Drake University. The text clearly explained the principles of marketing research and provided real-life examples. I highly recommend this book to anyone involved with Marketing.
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1 of 6 people found the following review helpful:
1.0 out of 5 stars Marketing Research, March 20, 2011
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I don't hate the book, it simply didn't arrive causing great inconvinience. I don't recommend the seller at all
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Marketing Research
Marketing Research by Joseph F. Hair (Paperback - February 12, 1998)
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