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4 Reviews
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Average Customer Review
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1 of 1 people found the following review helpful:
3.0 out of 5 stars
CD not attached,
By
Amazon Verified Purchase(What's this?)
This review is from: Marketing Research (6th Edition) (Hardcover)
The book itself and student companion web site is great! However, students who will be needing SPSS 17 with the text should be careful when purchasing CD. Only purchase from Pearson and seek advice from web site should there be any problem with installation of SPSS software.
0 of 1 people found the following review helpful:
4.0 out of 5 stars
great book,
Amazon Verified Purchase(What's this?)
This review is from: Marketing Research (6th Edition) (Hardcover)
The book was in great condition and exactly what I ordered. Much better than some I have purchased at a textbook store on campus.
10 of 20 people found the following review helpful:
5.0 out of 5 stars
Great way to learn Marketing Research,
By A Customer
This review is from: Marketing Research (Paperback)
I used this book along with a Marketing Research class at Drake University. The text clearly explained the principles of marketing research and provided real-life examples. I highly recommend this book to anyone involved with Marketing.
1 of 6 people found the following review helpful:
1.0 out of 5 stars
Marketing Research,
By
Amazon Verified Purchase(What's this?)
I don't hate the book, it simply didn't arrive causing great inconvinience. I don't recommend the seller at all
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Marketing Research by Joseph F. Hair (Paperback - February 12, 1998)
Used & New from: $0.39
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