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3 of 4 people found the following review helpful:
5.0 out of 5 stars
GREAT BOOK,
By
This review is from: Marketing Research: The Impact of the Internet (Hardcover)
Just a great book for beginners. Not only easy to understand but also easy to teach. All marketing research topics are covered with a great skill. Colorful pages makes the book lovable compared to many other serious looking marketing research books.
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Marketing Research: The Impact of the Internet by Carl D. McDaniel (Hardcover - April 18, 2001)
$113.75
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