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4 Reviews
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Average Customer Review
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5.0 out of 5 stars
Great product
This book is great, it provides very useful information on marketing. As a college student I would recommend this book to marketing majors.
Published 3 months ago by Sarah Campbell
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9 of 11 people found the following review helpful:
2.0 out of 5 stars
Could be better...
My high expectations for this pricey book were not met. They cover basic statistics, a watered down version. Other than a couple of concepts I could have gotten the rest of the book from an elementary statistics book. Even though the title says its for market research, it does not cover any of the important concepts of market research- market segmentation, cluster...
Published on March 20, 2007 by Gopi N. Sethumadhavan
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9 of 11 people found the following review helpful:
2.0 out of 5 stars
Could be better...,
By
This review is from: Marketing Research Essentials (Paperback)
My high expectations for this pricey book were not met. They cover basic statistics, a watered down version. Other than a couple of concepts I could have gotten the rest of the book from an elementary statistics book. Even though the title says its for market research, it does not cover any of the important concepts of market research- market segmentation, cluster analysis, factor analysis, etc.
5.0 out of 5 stars
Great product,
Amazon Verified Purchase(What's this?)
This review is from: Marketing Research Essentials, with SPSS (Paperback)
This book is great, it provides very useful information on marketing. As a college student I would recommend this book to marketing majors.
5.0 out of 5 stars
great!,
Amazon Verified Purchase(What's this?)
This review is from: Marketing Research Essentials, with SPSS (Paperback)
Although it was a far way to reach me this product came much faster than expected and I highly appreciate how fast it got to as well as the fact that they wanted me to sign the deliverance.
0 of 2 people found the following review helpful:
5.0 out of 5 stars
Marketing Research,
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Amazon Verified Purchase(What's this?)
This review is from: Marketing Research Essentials, with SPSS (Paperback)
Ordered this text book for my son actually. He needed it for a college course.
New it was very expensive, but we were able to order a used one in great shape for MUCH less! It arrived quickly and in good shape! Very good experience. |
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Marketing Research Essentials by Carl D. McDaniel (Paperback - February 28, 2005)
Used & New from: $1.28
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