Marketing Research, 3/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is unique from any other in the market in three significant ways. First, it provides a greater balance between primary and secondary information and the techniques and methods that underpin these two important types of data. Second, it offers in-depth coverage of the critical research tools and skills that will be required of today and tomorrow’s marketing researchers and business decision-makers. Third, with its in-depth coverage of secondary research, the practice of customer-based management is highlighted as this book helps students see what real companies are doing for their marketing research. This book provides students a realistic and current view of the practice and importance of marketing research in the business world.
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5.0 out of 5 stars
Book for school,
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This review is from: Marketing Research: Within a Changing Information Environment (McGraw-Hill/Irwin Series in Marketing) (Hardcover)
I needed this textbook for a marketing research class I am taking. It was quite cheap and the book was in excellent condition. I got exactly what I needed for my class.
1 of 4 people found the following review helpful:
4.0 out of 5 stars
A lot of extra words,
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This review is from: Marketing Research: Within a Changing Information Environment (McGraw-Hill/Irwin Series in Marketing) (Hardcover)
I found the authors put in a lot of extra wording where it really wasn't needed. Really great examples throughout the text though, and a must have for anyone doing marketing research.
0 of 3 people found the following review helpful:
5.0 out of 5 stars
AWESOME,
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This review is from: Marketing Research: Within a Changing Information Environment (McGraw-Hill/Irwin Series in Marketing) (Hardcover)
They were very FAST and sent me emails during the whole process. They even included a bookmark and a letter with the order. I would definintely order from them again.
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