Customer Reviews

Marketing Research: Within a Changing Information Environment (McGraw-Hill/Irwin Series in Marketing)

5 star:		(3)
4 star:		(2)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

I needed this textbook for a marketing research class I am taking. It was quite cheap and the book was in excellent condition. I got exactly what I needed for my class.

I found the authors put in a lot of extra wording where it really wasn't needed. Really great examples throughout the text though, and a must have for anyone doing marketing research.

They were very FAST and sent me emails during the whole process. They even included a bookmark and a letter with the order. I would definintely order from them again.

This was a college text book I used a couple years ago. It was a great resource to learn about various marketing research methodology.

Suffice it to say, it was an assigned text in an upper division college course. Suffice it to say also: I started a market research firm after graduating. The content of the book and lessons set a great foundation for my work.
There are two areas I would like to see improved upon in future versions however:
1) Have closer editing and copy proofing. There were far too may grammatical errors.
2) At times the author(s) used terms or names/labels that weren't already defined or described, so it left me having to stop reading and go back for a precise definition so that I could understand the intent being covered at the point in the text.
Other than that, well worth the read and investment. I still have it on my shelf and refer back to it when needed.