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Marketing Research: Measurement and Method [Hardcover]

Donald S. Tull (Author), Del I. Hawkins (Author)

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Hardcover, June 5, 1980	--	--	--
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Product Details

Hardcover: 768 pages
Publisher: Collier Macmillan Ltd; 2nd edition (June 5, 1980)
Language: English
ISBN-10: 0024217603
ISBN-13: 978-0024217608

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