Marketing Research balances theoretical and practical elements of marketing research, showing students how to implement marketing research themselves. Real research tools and examples of mishandled practice encourage students to think analytically and critically.
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Book Description
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About the Author
Nigel Bradley is a Senior lecturer in Marketing at University of Westminster and a freelance marketing research consultant. He has worked and studied in the UK, France and Italy.
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Nigel Bradley is a senior lecturer in marketing at the University of Westminster in London. With an MSc in Product Management and Marketing from Cranfield, Nigel began his career with the Burke Research Services Group. Following this, he joined a packaging machinery company in Italy as an OEM product manager.Upon his return to the UK, Nigel became an associate director with BJM Research. He was invited back to the Burke Research Services Group to head the International Division. He moved to the media department of Research Services Ltd, where he assumed day-to-day responsibility for the National Readership Survey (NRS) and the British Businessman Readership Survey (BMRC). The company then became IPSOS (now IPSOS MORI). Nigel's academic research interests include green marketing, Internet marketing, media research, graphology and 'de-marketing', and he is particularly concerned with the use of Internet devices in marketing, such as robot translation software, questionnaire forms, analysis, auto-responders, and email marketing tools. His recent research has involved the use of silence in interviewing and the declining response rate issue.
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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qualitative recruitment, internal secondary data, external secondary data, tertiary data, marketing metrics, research mix, screener questions, postal methods, terms using examples, computer bureaux, radial diagrams, hall tests, desk research, postcode address file, marketing research project, mechanical observation, market research industry, topic guide, social grade, mystery shopping, phone interviewing, personal interviewing, research suppliers, qualitative stage Key Phrases - Capitalized Phrases (CAPs): (learn more)
Nigel Bradley, Journal of the Market Research Society, Prentice Hall, Data Protection Act, New York, Kogan Page, Market Researcher's Toolbox, Online Resource Centre, Royal Statistical Society, International Journal of Market Research, Daily Telegraph, General Motors, Thomson Learning, World Wide Web, Electoral Register, Newton Airport, Oxford University Press, Public Opinion Quarterly, Yellow Pages, Farina Ltd, John Wiley, National Student Survey, Olympic Games, Poll Tax, Air Europe New!
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
qualitative recruitment, internal secondary data, external secondary data, tertiary data, marketing metrics, research mix, screener questions, postal methods, terms using examples, computer bureaux, radial diagrams, hall tests, desk research, postcode address file, marketing research project, mechanical observation, market research industry, topic guide, social grade, mystery shopping, phone interviewing, personal interviewing, research suppliers, qualitative stage Key Phrases - Capitalized Phrases (CAPs): (learn more)
Nigel Bradley, Journal of the Market Research Society, Prentice Hall, Data Protection Act, New York, Kogan Page, Market Researcher's Toolbox, Online Resource Centre, Royal Statistical Society, International Journal of Market Research, Daily Telegraph, General Motors, Thomson Learning, World Wide Web, Electoral Register, Newton Airport, Oxford University Press, Public Opinion Quarterly, Yellow Pages, Farina Ltd, John Wiley, National Student Survey, Olympic Games, Poll Tax, Air Europe New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
62
books
cite this book:
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- Global Sourcing Strategy: R&D, Manufacturing, and Marketing Interfaces by Masaaki Kotabe on 4 pages
- Product-Country Images: Impact and Role in International Marketing by Nicolas Papadopoulos on page 74, page 112, and page 282
- Will & Vision: How Latecomers Grow to Dominate Markets by Gerard J. Tellis in Back Matter (1), Back Matter (2), and Back Matter (3)
- Conjoint Measurement: Methods and Applications by Anders Gustafsson on page 274, page 367, and page 438
- Unternehmensreputation und Kaufverhalten: Methodische Aspekte komplexer Strukturmodelle (German Edition) by Markus Eberl in Back Matter (1), and Back Matter (2)
See all 62 books citing this book
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