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0 of 1 people found the following review helpful:
5.0 out of 5 stars
new edition correct errors,
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This review is from: Marketing Research: Text and Cases, Second edition (Paperback)
The first review posted about the errors in the book was correct but refers to the first edition of the book published in 2001. The second edition corrected the errors and added new material and cases.
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Marketing Research: Text and Cases, Second edition by Bruce Wrenn (Paperback - September 2, 2006)
$69.95 $68.20
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