M:MARKETING is the newest Principles of Marketing textbook on the market, and was created with students’ and professors’ needs in mind. The content is the same as in the hard bound Grewal/Levy 1/e, except that a few of the chapters are combined. Students receive a cost-effective, easy to read text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information we know they cover in Principles of Marketing - yet in a more condensed format that is easier for students to cover. It also contains gradable online assignments for instructors to assign. MARKETING also includes comprehensive teaching support and online supplements.
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful:
1.0 out of 5 stars
Based on physical book, not content,
This review is from: M: Marketing w/Review Cards & OLC Access Card (Paperback)
I purchased the softcover edition of this text book because it was about $100 cheaper than the hardcover. When I received the book I was surprised to discover that it wasn't printed like most softcover textbooks but instead printed on what seems to be magazine paper. The cover is just as thin. I've had the book for one day and it has already taken a beating despite the fact that I've babied it. I hope it lasts the semester. $60 for a 300 page magazine is a bit intense, but it's still at least a $100 savings.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Super website!! Sweet study tools to download on your iPod,
By Samantha005 (South Carolina, USA) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: M: Marketing w/Review Cards & OLC Access Card (Paperback)
I don't usually review for textbooks, because I don't usually "want" these items. Yet, the website for this book is great!! But I warn: **YOU MUST BUY THE BOOK NEW TO GET A CODE FOR THE SITE** (or you can usually buy the code separately from the site, but it's more expensive than just getting the book new). On the website, there are quizzes, flashcards, and narrated powerpoints. You can download some of the stuff to your iPod, too.
4.0 out of 5 stars
Quick Delivery, but missing Review Cards.,
Amazon Verified Purchase(What's this?)
This review is from: M: Marketing w/Review Cards & OLC Access Card (Paperback)
The delivery was very, very quick. The book is useful for college students. But, it failed to come with the Review Cards & OLC Access Card. It was a used book, and the former owner must have kept the items before the sale. It would be nice to have them though.
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