Customer Reviews

M: Marketing w/Review Cards & OLC Access Card

5 star:		(7)
4 star:		(1)
3 star:		(0)
2 star:		(1)
1 star:		(1)

 

 

I purchased the softcover edition of this text book because it was about $100 cheaper than the hardcover. When I received the book I was surprised to discover that it wasn't printed like most softcover textbooks but instead printed on what seems to be magazine paper. The cover is just as thin. I've had the book for one day and it has already taken a beating despite the fact that I've babied it. I hope it lasts the semester. $60 for a 300 page magazine is a bit intense, but it's still at least a $100 savings.

I don't usually review for textbooks, because I don't usually "want" these items. Yet, the website for this book is great!! But I warn: **YOU MUST BUY THE BOOK NEW TO GET A CODE FOR THE SITE** (or you can usually buy the code separately from the site, but it's more expensive than just getting the book new). On the website, there are quizzes, flashcards, and narrated powerpoints. You can download some of the stuff to your iPod, too.

The delivery was very, very quick. The book is useful for college students. But, it failed to come with the Review Cards & OLC Access Card. It was a used book, and the former owner must have kept the items before the sale. It would be nice to have them though.

This book enhanced my knowledge of marketing and was able to pass my class with an A.

It is a lot cheaper to buy this book used and then go to the website and purchase online access for only $10. If your book doesn't have an access card, I would recommend buying the code online. The book's website is [...]

Great text book. Easy to read and understand. Excellent supplemental online instruction. Very impressed

I waited until the last minute to buy textbooks but the extra shipping option got the book to me on time and in excellent condition. I'll definitely be back next semester!

The book is exactly what I was looking for, and I am using it to it's fullest.

I never received my purchase. I had to put an amount of stars to complete the review but obviously I give it NO stars because I never received it.

The textbook was not in the condition she advertised. It did have a few markings, the front cover was almost torn off, and if I knew that the online access to the site was no longer valid, then i would have purchased it from someone else. To use the site, which i am sure most professors require, cost $10 for an x amount of months.