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Marketing [Hardcover]

by Roger Kerin, Steven Hartley, William Rudelius
4.1 out of 5 stars  See all reviews (28 customer reviews)

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Book Description

March 20, 2008 0073404721 978-0073404721 9
Marketing, 9/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

Product Details

  • Hardcover: 784 pages
  • Publisher: McGraw-Hill/Irwin; 9 edition (March 20, 2008)
  • Language: English
  • ISBN-10: 0073404721
  • ISBN-13: 978-0073404721
  • Product Dimensions: 10.9 x 8.7 x 1.4 inches
  • Shipping Weight: 4.1 pounds
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (28 customer reviews)
  • Amazon Best Sellers Rank: #208,052 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews
8 of 8 people found the following review helpful
5.0 out of 5 stars Same as Hardcover Edition, minus the weight July 7, 2009
By Eve
Format:Loose Leaf
If all textbooks had a loose-leaf edition I would be a very happy student. All the pages are colored and numbered the same as in the hardcover edition. The best to note is that they are hole-punched and not binded, so you are able to just take the relevant chapters to class- no weight hassle.

As for content, I used this textbook for my Intro to Marketing class and plan on keeping it for future reference. It's good to note, that though this is the 10th edition, other students in the class used the 8th and 9th edition as well, but they were still the same price or more expensive than the loose-leaf edition of the 10th edition.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Marketing class February 15, 2009
Format:Hardcover|Verified Purchase
Marketing 9th Edition is a very good book for any marketing/business student. The book is up to date and very informative. I wish that the videos could be seen by students at home instead of in a class setting.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Good price January 6, 2010
Format:Loose Leaf|Verified Purchase
I ordered the loose leaf version. Great item. Half the price of the hardcover.

It gets one star removed because the cover claims to have a code card to access the online section but it seems to be absent
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5.0 out of 5 stars this was exactly what i was looking for! February 6, 2014
By shimon
Format:Hardcover|Verified Purchase
i bought this textbook for an amazing deal, and it was in great condition. it has proved to be an effective textbook, (as i teach myself marketing) and i have no regrets about my purchase
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2.0 out of 5 stars Marketing Loose-leaf Edition February 8, 2013
Format:Loose Leaf|Verified Purchase
This was the only option unless I wanted to spend an ungodly amount of money for a text book that I needed for my Marketing Class with Devry University (2012-2013 School Year).

It is ok, though you will need to make sure to get your own three ring binder after purchasing this.
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5.0 out of 5 stars marketing book February 13, 2012
By vababak
Great service with a great product provided for a great shopping experience...Was shipped out promptly...Wish all transactions were as easy and seamless as this one...
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4.0 out of 5 stars Marketing book May 12, 2011
Format:Hardcover|Verified Purchase
The book is fine. It has some writting and highlights but it is readable. That was what the seller posted, so I expected it.
The book arrived in short time in good conditions and very well packed. No complains about that.I have not read the book totally it is going to be for my next course in Fall 2011. But that is the one the professor asked so, I order it in advance to have an idea about the subject.
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4.0 out of 5 stars Effective Learning Aid February 22, 2010
Format:Hardcover|Verified Purchase
A good book overall. Plenty of detail, links to reference websites, real-world examples. A bit overpriced.
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