Marketing, 9/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.
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Most Helpful Customer Reviews
7 of 7 people found the following review helpful:
5.0 out of 5 stars
Same as Hardcover Edition, minus the weight,
By
This review is from: Marketing Loose-leaf Edition (Loose Leaf)
If all textbooks had a loose-leaf edition I would be a very happy student. All the pages are colored and numbered the same as in the hardcover edition. The best to note is that they are hole-punched and not binded, so you are able to just take the relevant chapters to class- no weight hassle.
As for content, I used this textbook for my Intro to Marketing class and plan on keeping it for future reference. It's good to note, that though this is the 10th edition, other students in the class used the 8th and 9th edition as well, but they were still the same price or more expensive than the loose-leaf edition of the 10th edition.
1 of 1 people found the following review helpful:
4.0 out of 5 stars
Good price,
Amazon Verified Purchase(What's this?)
This review is from: Marketing Loose-leaf Edition (Loose Leaf)
I ordered the loose leaf version. Great item. Half the price of the hardcover.
It gets one star removed because the cover claims to have a code card to access the online section but it seems to be absent
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Marketing class,
By Helen M. Steir "stitch maker" (Colorado Springs, Colorado United States) - See all my reviews (REAL NAME)
Amazon Verified Purchase(What's this?)
This review is from: Marketing (Hardcover)
Marketing 9th Edition is a very good book for any marketing/business student. The book is up to date and very informative. I wish that the videos could be seen by students at home instead of in a class setting.
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